Tips and tricks

SMS is getting harder to ignore, but clicks alone don’t build customer relationships. Discover how two-way SMS helps you create more personal conversations that build trust and drive results.

Find out what customers across generations and regions really think about loyalty, including how they discover brands and what keeps them coming back.

The 2026 football World Cup is about to grab your audience’s attention. Explore practical ideas, tips, and real brand examples to inspire your World Cup campaigns.

Marketers are juggling a lot, and there’s only so much you can do on your own. That’s where customer success comes in, not just to fix issues, but to roll up their sleeves and help you get more from your marketing.

Smart customer segmentations are replacing one-size-fits-all campaigns. See how retail brands can use segmentation to grow revenue and retention.

Here are five automation flows that help you show up for customers at exactly the right moment.

Get inspired with Father’s Day email marketing ideas and real examples, plus tips on segmentation and thoughtful messaging for your campaigns.

From cart abandonment to content recommendations, here are 6 real examples of how brands used advanced personalization to turn browsers into buyers.

Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.

Stop letting AI write like every other brand. Discover how Dotdigital’s AI brand voice helps engage and connect with your audience in your voice.

Discover how brands are using AI in marketing to save time, improve campaign performance, and drive measurable results.

We're lifting the lid on the Dotdigital tools that could make your marketing life a whole lot easier. Here are the things you probably didn’t know we could do.

If you’re just getting started with email marketing, this guide walks you through how to create, personalize, and send emails that land with the right people and get results.

See how email marketing can help you increase sales, strengthen customer relationships, and deliver more relevant shopping experiences.

Build a brand voice guide that AI engines and your human colleagues can follow with confidence. Including practical tips, great copy advice and a ready to use brand voice template.

Every marketer is talking about AI, but few are using it to its full potential. This practical guide to AI in email marketing will help you do exactly that.

Make your campaigns feel festive, fresh, and full of luck. St. Patrick’s Day is a fun opportunity to engage your subscribers, boost open rates, and drive sales. Here’s how to make the most of it.

A busy email program doesn’t always mean better results. By sending fewer emails and targeting the right audience segments, marketers can boost engagement and grow revenue. This article explains the changes made, why they worked, and how the same approach can be applied to any email strategy.

Master the art of writing for email with 19 practical tips covering strategy, engagement, and accessibility.

When email and SMS miss the mark, customer lifetime value pays the price. Here's how to protect it.

From countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that engage your audience.