AI that writes in your brand voice

The AI problem no one’s talking about

You’ve used AI to write copy. We know, because we all have. And you’ve felt that specific kind of disappointment when it comes back sounding like every other brand in your inbox. Technically fine but completely forgettable. The kind of copy that could belong to anyone – and so, really, belongs to no one.

That’s not an AI problem, that’s a brand voice problem. Most AI tools are built to generate content that’s fast and functional but they’re not built to sound like you. AI doesn’t know the specific nuances of your brand voice or language preferences. It doesn’t know that your brand is sharp and dry, not warm and fuzzy, or that you’d never say “leverage” or “revolutionize.” 

There’s a better way to use AI

61% of marketers identified good taste and brand point of view as a priority. So, we’ve created Dotdigital’s brand voice to help teams shape a consistent brand style and personality across all their content.

Here’s what makes Dotdigital’s AI brand voice different

1. It learns your brand, not a generic version of one

Feed Dotdigital your brand guidelines or a sample of your existing content, and our in-platform AI engine, WinstonAI, gets to work understanding your tone, your style and your boundaries in a deep, structured way, across 10 researched brand voice categories such as:

• Brand identity
• Audience
• Voice and tone
• Language accessibility (jargon or not)
• Do’s and don’ts
• Language and style
• Terminology to use or avoid

If you don’t have a set of brand guidelines ready to go, don’t worry, you can use our free template to create them and then let WinstonAI get to work.

2. It keeps your voice consistent across every channel

One of the hidden ways brands erode trust is by sounding different across channels. While websites are carefully crafted to match the brand’s tone, things like emails, landing pages, and social posts can feel disconnected. This mismatch, often caused by different people managing different touchpoints, weakens cohesion, authority, and conversion rates.

WinstonAI brand voice works across your entire Dotdigital account, so whether you’re sending an email or an SMS – the voice stays consistent. No other platform does this across all these channels in a single account. We checked.

3. It catches the moments you miss

Even the best marketers have off days. You’re rushing and you copy-paste from an old campaign, or perhaps someone new to the team writes something that sounds slightly off but you can’t put your finger on why.

WinstonAI’s ‘Check Brand Voice’ option scans your copy for brand voice inconsistencies before anything goes live – and gives you an on-brand rewrite on the spot. Think of it as a second pair of eyes that never gets tired, never has a bad day, and never lets “leverage” slip through unchecked.

The results speak for themselves

Dotdigital customers are already seeing what happens when AI works with your brand and not against it:

• Mountain Warehouse: 15% increase in open rates using WinstonAI subject line suggestions
• 4Cabling: 20% increase in revenue from AI product recommendations
• Goodwood: 2x sales increase from AI-generated SMS

Why this drives better results

AI isn’t slowing down and neither is your workload. The marketers who win won’t be the ones who use the most AI – they’ll be the ones whose AI actually sounds like them.

Our very own Head of Content once said:

“If your brand voice is generic, your content will be too. Make it uniquely yours.”

Copy that sounds like you – specific, consistent, authentic – that’s what gets read, clicked, and remembered. WinstonAI brand voice is built for exactly that.

Ready to sound like yourself again?

Book a demo today and see WinstonAI brand voice in action. Or, if you’re already a Dotdigital customer, head to your account and try it now.