The Dotdigital Blog

Turn trust into action, with these practical steps to strengthen credibility, use reviews and feedback effectively, personalize with confidence, and optimize key moments across the customer journey.

When email and SMS miss the mark, customer lifetime value pays the price. Here's how to protect it.

Jump on the channel generating click-through rates 7 times higher than email. Dotdigital’s Mobile Messaging Operations Lead, Lucia Leach-Smith, shares advice on getting it right and key considerations.

Discover how marketing automation can make your marketing smarter, faster, and more personal. Explore actionable steps to engage your customers, simplify your workflows, and drive better results.

Marketing benchmarks for the Americas region for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

EMEA marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

APAC marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

Discover March’s key social moments with creative ideas that bring energy, color, and seasonal inspiration to your content. From playful campaigns to engaging experiences, the month is full of opportunities to capture attention and spark connection with your audience.

Email deliverability is about ensuring your emails reach the inbox, not spam, so your campaigns can actually be seen. This blog shares key deliverability benchmarks and practical inbox placement tips from Dotdigital’s Deliverability Consulting Lead, Lisa Dixon.

Discover how to deliver personalized experiences across all channels.

Explore the meaningful changes, big and small, that marketing teams can make to build awareness and engagement, and positively impact brand perception, in an industry increasingly shaped by AI.

Email engagement measures how subscribers interact with your emails, including opens, clicks, and ongoing responsiveness over time. This blogs shares email engagement benchmarks and optimization tips from Dotdigital’s Email Marketing Strategist.