What’s new: smarter campaign optimization

Dotdigital’s final product release of 2025 gives marketers the ultimate gift: more control, flexibility, and connectivity across every channel and touchpoint. Every update in this release is designed to help you fine-tune your campaigns, from smarter testing and reporting to richer data integrations and connected commerce tools. With better insights and easier execution, you can fine-tune performance, personalize experiences, and prove ROI faster. It’s all about helping you create better customer experiences without complexity.

Let’s dive into what’s new.

What’s new in campaign management 

We don’t believe in cookie-cutter experiences or generic marketing. The latest updates help you take more control over how you communicate with customers and analyze and optimize your marketing campaigns.

Say hello to WhatsApp

Dotdigital customers using WhatsApp are already seeing standout results with open rates above 90% and engagement that outperforms email. Now, WhatsApp comes with improved subscriber management, easy migrations, and built-in consent handling. Whether you’re welcoming new customers, sending offers, or sharing updates, you can now do it all in the world’s favorite messaging app.

Dotdigital customer? Take our new 30-minute WhatsApp crash course on the Dotdigital Academy.

Get conversational with two-way SMS

We’re on a mission to help marketers drive richer engagement. From speeding up sales processes to replying to questions, driving richer engagement with SMS is easy. Speak to your CSM to learn more.

Custom email reports

We’ve made reporting more customizable, so you can track what matters, your way. Build, save, and schedule reports that focus on the metrics, campaigns, and date ranges you need, with no spreadsheets or pivot tables required.

Flexible split testing

You can now test subject lines, content, or send times across your whole audience or specific segments. Then, dig into side-by-side results to get a clearer view of what really drives audience engagement.

Smarter pop-ups

We’ve reduced the time it takes to launch smart, targeted pop-ups; no more dev time, no more delays. You can now easily launch, test, and tweak pop-ups with advanced targeting such as exit intent, scroll depth, time on page, and pages visited. Plus, you have even more control, being able to instantly publish or pause campaigns to capture attention at just the right moment.

Advanced date-based segmentation

This release enhances our smart segment builder with more flexible date ranges. You can now segment based on timeframes of up to 30,000 days ago and create precise views like ‘renewal due in 3 years.’ This is ideal for brands with long purchase cycles, loyalty programs, and milestone campaigns.

Smarter ways to build with AI and the Dotdigital API

Our new MCP (Model Context Protocol) endpoints make it easier for AI tools to understand and guide you through our API. Whether you’re using the “Ask AI” agent in our developer hub or your own LLM (large language model), you’ll get the insights you need to build faster and smarter.

What’s new in commerce

We’re helping you drive growth and loyalty with a connected commerce stack that helps you refer, reward, and retain more customers.

Refer, reward, and retain with new integrations

Social Snowball isn’t just part of the Dotdigital family; we also have a slick integration automating how Shopify merchants speak to their influencers and affiliates. Plus, Yotpo, Judge.me, and Okendo integrations make it easier for you to use reviews, points, and rewards to personalize experiences across your Shopify store.

Unified web tracking for commerce platforms

If you’re using Adobe Commerce, Shopware, or WooCommerce, you can now track Events directly in your single customer view using the unified Dotdigital Tag for seamless behavioral insights across your commerce site. It also means your insights will keep running through rebrands, site rebrands, and technology migrations.

Transactional SMS for Adobe Commerce

US retailers can now keep customers in the loop with shipping and order updates, while maintaining compliance with regional transactional SMS consent requirements.

17 new verified integrations

Dotdigital now connects seamlessly with 17 additional tools, including Relay42, Talkable, Swym, Wisepops, and SearchSpring. These integrations help you sync data, trigger automations, and deliver more personalized experiences across channels.

What’s new for data teams 

Whether you’re a marketer, developer, or data analyst, this release is making it easier to connect Dotdigital to your data stack. With us, you’ll be able to get even more out of every campaign.

More ways to export data with our data firehose

Automatically push all your raw engagement data to your chosen cloud storage platform using our upgraded data firehose. We now support Google Cloud Storage and Azure Blob Storage, alongside Amazon S3 and SFTP.

New Snowflake and BigQuery integrations

Sync contacts, products, and subscription data from your data warehouse directly into Dotdigital. No more disjointed or siloed experiences, just smarter personalization.

Microsoft Dynamics Entra ID authentication

Connecting Dotdigital with Microsoft Dynamics 365 is now faster and more secure with Entra ID authentication. This update makes setup simple, improves access management, and eliminates the need for additional user licenses.

What’s new with Social Snowball by Dotdigital

Since joining the Dotdigital family, Social Snowball now offers even more. This release includes updates that help brands scale their affiliate and influencer marketing programs.

Fully integrated affiliate and referral programs

You can now launch fully automated campaigns, reward advocates instantly, and track results without the need for developer resources or complicated custom-built solutions.

Set product-level commissions

Merchants can now set up to 100 different commission amounts for specific products or variants, helping you make your influencer programs more strategic and performance-driven.

Gifting campaigns

We’ve made it a breeze to run influencer outreach programs. Merchants can automatically seed products to a group of affiliates in just a few clicks. This is perfect for launches, gifting, or social buzz campaigns.

Advanced social analytics

Social Snowball now aggregates performance data from affiliates’ Instagram and TikTok Shop posts, giving you a clear view of which influencers are driving real engagement and conversions. This lets you optimize campaigns, reward top performers, and scale your network with confidence, so you can keep turning social content into measurable business results.

Everything you need to engage smarter

As we begin to wrap up 2025, Dotdigital’s latest release gives you even smarter tools, deeper insights, and more seamless connections across every channel. From WhatsApp and data syncing to commerce integrations and influencer program enhancements, this update makes it easier than ever to engage customers, prove ROI, and deliver personalized experiences at scale. Whether you’re optimizing campaigns, connecting data, or growing loyalty, the November release sets you up for a smarter, more connected 2026.