Customer data

Discover the latest updates coming to the Dotdigital platform.

Dotdigital is giving you the tools to uncover high-impact opportunities held within the data that customers share when they interact with your brand.

Collecting customer data is crucial if you want to personalize your business’s digital marketing channels.

Read our blog to find out.

Valuable customer relationships take time to develop, and failure to do this properly could mean losing out on the ability to engage with your audience and build those key relationships effectively.

Customer data management is the process of acquiring, organizing and using customer data to gain an understanding of customers and ultimately, increase conversions and retention through a more relevant customer experience.

In this blog, we’ll cover the history of marketing technology, why it’s important for your business, and how the Dotdigital Integration Hub is a great place to start, or add to, your stack.

Data doesn’t lie, it’s interesting, it’s powerful, and it can really improve your message.

Lets take a look into how the MPP works.

The more carefully you consider the customer journey – every aspect of it – the easier you’ll find it to retain your customers.

Dotdigital’s latest release is focused on helping you better understand your customers, deliver personalized campaigns, and bring more data into play. This is all to help you engage better and sell more by seamlessly targeting your audience.

So we paid attention, observed, and adapted – and now, six months down the line, we can see what has worked, and what hasn’t.

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

Whatever your marketing goals for 2022 may be, there’s something for everyone this quarter.

Here's a recap of some of our favorite launches of 2021.

Paperchase celebrated its fifty-year anniversary with a fun and engaging scratch-card promotion.

Apple’s announced changes to its data and privacy terms has left many marketers understandably nervous. But we’re here to tell you not to panic. At dotdigital, we’re keeping a close eye on developments and we’ll be here to keep you informed every step of the way.

Growing your marketing lists is a key metric marketers use to measure the success of their efforts. As a result, it’s essential to make your sign-up forms as tempting as possible.

Over the last few years and especially in 2021, the ecommerce industry saw a lot of changes.

We speak to Chief Product Officer Paul Olohan and Associate Product Manager of Microsoft Integrations, Pamela Zoni to discuss how dotdigital collaborates with Microsoft Dynamics to create innovative solutions for all.

When you take a behavior-based approach to marketing, shoppers benefit from a more personal experience.