Industry trends

Marketers are beginning to realize the growth opportunities of voice

Grid Report for Marketing Automation assesses the voice of real software users.

Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.

Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.

In the modern J.P. Morgan Media Centre at the historic Lords Cricket Ground, we brought together marketers from across the sport industry to tackle the big questions: how do you keep fans engaged? And how do you turn these engaged fans into opportunities for sponsors?

Using bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.

Mother’s Day is one of the warmest and fuzziest days of the year, bringing families together, and giving recognition to loved ones. But what brands have done the best to translate these fuzzy feelings into revenue for their bottom line?

WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact...

Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of Dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to...

With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest...

Your CRM can be a complex and expensive beast. But when used correctly, it’s also one of the most powerful tools at your disposal. Leveraging powerful APIs for your CRM...

Travel and hospitality messaging strategies are being invested in more than ever in 2019. Here’s why, and why you should take note, no matter the industry.

Don’t let your customers out the funnel at the last minute! Most businesses make this one great mistake and lose customers at the decision stage. Here’s how to avoid it....

Christmas wind down? Let's start winding up for 2019.

The need to improve application completions is a common problem. Whether you are a financial company trying to guide customers through the loan application process or a recruitment agency simply...

There’s no escaping the fact that scalability is a buzzword. And some buzzwords are just that. Noise. But others are so ever-present in our industries that they are hard to...

Why are you making your customers scramble for information on their orders on their post-sale customer journey? Let’s be honest, when you think of your own best customer experiences, they...

We’ve all been there. Happily browsing in a store when an assistant (normally a Saturday staffer) provides you with not the first of many interruptions from your serene shopping with...

We’re an omnichannel provider. It stands to reason that there aren’t many channels out there that we don’t see serious value for businesses in. But when it comes to web...

You’ve heard a lot about Rich Communication Services (RCS). But do you know what it means for your business? Here are some things you’ll be able to achieve with this...

Whether it’s A2P or P2P, we’re sure you know that a text message, when delivered, is almost certainly (98% in fact) going to be not only opened but actually read...