5 ways you can adapt to rising online demand
We all order from home. But if you’re like me – someone itching for ideas to pass the time away – demand for must-haves at home has all of a sudden skyrocketed.
I’ve just ordered a set of paints from Windsor & Newton and 30 Belgium blondes from Beer Hawk to get me through this lockdown. Never have I ever wanted to order so much, because frankly I can’t go to the pub, plus the daily walk isn’t doing it for me. But it’s important to remember why we’re staying at home, working from home, and not going outside. Our homes have now become our working and socializing space. So, of course, people are going to be actively looking for new things to do to pass the time; ways to make lockdown more enjoyable.
Online demand has shifted to the homeStaying at home all the time means our routines have changed. Whether you’re working in your jimjams all day or still donning an Oxford shirt, Groundhog Day is here to stay at least until May. Many of you will be supporting the heroes on the frontline, volunteering to drop off food packages or medicine to the vulnerable, or even calling isolated relatives for a friendly chat. And that the same time, most of us will also want to order in some lockdown essentials to make the time at home pass. And no, I don’t mean toilet paper. Things like:
- Body cream (we don’t want to look any older once this lockdown lifts)
- Several cases of wine (bottle a day keeps corona away?)
- Cookery books (don’t say you don’t have time)
- Cheese (because, cheese)
- Paint (if you’re a keen amateur painter like me)
- Jigsaw puzzles (preferably 1,000-piece)
- Hair dye (if you’re usually blonde and need to keep up appearances for those video calls)
- Travel books (because it’s good to dream)
- Board games (Exploding Kittens – because you’d be mad not to!)
- Toblerone (an endless supply of Fruit & Nut, or maybe White Choc?)
How should businesses respond and adapt to more online demand?By no means is it an opportunity for businesses to profiteer from the situation. Far from it, many industries are suffering terribly because of a dramatic fall in demand. But for some – and hopefully for your brand – it is an opportunity to align your business model to that of a home demand economy. That means adapting your operations to ensure the safe production and delivery of your products, plus a healthy environment for your workforce and staff.
- Ensure your production line complies with social distancing rules
- Streamline your delivery process so products are handled less
- Equip your teams with preventative equipment like gloves and masks
- Tailor your messaging to address new needs and reinforce brand trust