How Dotdigital celebrates culture 

Celebrating diversity is key to creating a strong and inclusive company culture. At Dotdigital, we recently demonstrated our dedication to this during our annual ECHO Week which stands for ethnicity, culture, heritage, and origin.

What was Dotdigital’s ECHO Week?

ECHO Week served as a dedicated time at Dotdigital to honor and embrace the diverse backgrounds and experiences that enrich our community. Throughout this week-long event, we curated various activities and initiatives with a singular aim—to promote understanding and appreciation of different cultures. Let’s look into key moments we shared during ECHO Week.

Mapping our global DNA

To kick off ECHO Week, we created an eye-catching infographic that showcased the diverse origins of our team, spanning all of our regions. We also invited our colleagues to add flags to their Slack profiles, allowing us to visually appreciate the many places our team members call home.

Employee stories

As part of our commitment to understanding diverse perspectives, we launched an engaging video and written employee stories in which our colleagues shared their unique journeys. These personal narratives highlighted not only their cultural traditions but also experiences that shape their identities. By showcasing these authentic stories, we gained deeper insights into how our varied backgrounds empower us, fueling both our strength and our innovative capabilities as a team.

Global Food Day

Food has a remarkable ability to bring people together, which is why Global Food Day was a centerpiece of our ECHO Week celebrations. Our London Bridge office was transformed into a vibrant international food festival, showcasing a mouthwatering array of dishes from around the world. 

Remote team members also contributed to the festivities by sharing their favorite dishes on a dedicated food channel. We even compiled a Dotdigital Cookbook featuring recipes from our global team.

Why culture matters at Dotdigital

At Dotdigital, we celebrate culture by recognizing that our differences strengthen us. The diverse perspectives we bring drive innovation, enhance problem-solving, and enable us to better serve our global customer base.

As we expand globally, we are dedicated to creating an inclusive environment where every team member can be their authentic self at work. ECHO Week is just one example of how we are fostering a workplace that not only accepts diversity but actively celebrates it.

Join our journey

At Dotdigital, we believe that celebrating culture involves fostering an environment of inclusion, understanding, and appreciation. As we grow and evolve, we remain committed to ensuring that every team member feels valued, heard, and celebrated.