sales uplift from dynamic name personalization
increase in click-through rates from dynamic name personalization
sales uplift with multi-stage browse abandonment program
Getting Personal increases sales and recovers lost cart abandonment revenue.
Getting Personal wanted to highlight their specialist personalized products in their marketing through the use of ecommerce personalization. After looking at a couple of personalization platforms, the company chose Dotdigital.
Georgina Harding, CRM Manager at Getting Personal, tells us: “Instead of picking products that we think might work well, we know that with Dotdigital, the product recommendations are being targeted to the customer.”
Dynamic name personalization
The Getting Personal team was keen to take the images of their personalized products to the next level with dynamic name personalization in their marketing emails, overlaying the customer’s name on top of their product images.
The team tested the effects of dynamic name personalization on their emails with a series of A/B tests. “With dynamic name personalization, our click-through rates increased by 15%, our conversion rates increased by 7%, and we saw a 37% sales uplift,” says Georgina.
“We had tried to implement name personalization before through our own system, but the results we’ve seen with Dotdigital are much better.”
Cart & browse abandonment emails
The Getting Personal team recently boosted the conversion power of their browse abandonment emails by adding an extra stage to the email program. “Our multi-stage browse abandonment program is working really well. We set it up 10 months ago, and we’ve already seen a 54% sales uplift compared to our single browse abandonment emails.”
says Georgina.
“It’s really easy to implement any changes to the campaigns, such as changing the content for major events like Black Friday,” explains Georgina.
The team has also been making use of recommendations in their cart abandonment emails, using filtering functionality to display products above a certain price.
“Dotdigital makes my job a lot easier,” says Georgina. “Instead of picking products that we think might work well, we know that with Dotdigital, the product recommendations are being targeted to the customer.”
Our multi-stage browse abandonment program is working really well. We’ve already seen a 54% sales uplift.
Georgina Harding, CRM Manager, Getting Personal
Future plans
Since proving the effectiveness of Dotdigital’s functionality with email marketing A/B tests, Getting Personal is keen to make use of the platform throughout the rest of the customer journey.
“If you’re looking for a more personalized approach in how you target customers, definitely consider Dotdigital. It doesn’t take long to set up, and you can definitely see the results. It’s a win-win!“
Georgina Harding, CRM Manager, Getting Personal
