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Virtual event

Closing the gap between data and personalization

A webinar for charity marketers and fundraising leads

Wed, Oct 14, 2026

|
2:00 PM - 3:00 PM

Virtual

Select your time zone

Why great data doesn’t always mean great personalization

Charities collect more donor data than ever, but turning that data into relevant, personalized campaigns is still a challenge.

Most organizations already have the tools in place. The issue is getting data, technology, and teams working together to create campaigns that improve donor engagement and retention.

Join Dotdigital, Flourish CRM, and Dataro to learn how to build the right foundations, add predictive donor insight, and use that data to deliver personalized journeys at scale.

What you’ll learn:

  • How to use donor data to create more relevant, personalized campaigns
  • How predictive insights can help identify donor risk and engagement opportunities
  • How to connect your CRM, data, and marketing platform to automate donor journeys

Register now to see how better-connected data can drive stronger donor engagement.

 

Speakers

John Roberts
Head of region (UK & Europe)
Dataro

John Roberts has spent the last 10 years helping over 1,000 nonprofits worldwide put new fundraising technology to work.

As Head of Region for the UK and Europe at Dataro, he helps charities use predictive AI to remove the guesswork from fundraising, making smarter calls on who to ask, when to ask, and how much to ask for.

Rob Manley
Technical Director
Flourish

Rob Manley is Technical Director at Flourish, where he helps brands make better use of their data, technology, and CRM programmes to create more relevant customer experiences. With a background spanning CRM strategy, marketing automation, data and customer journeys, Rob is passionate about turning complex technology challenges into practical, commercially effective solutions.

Gemma Cook
Gemma Cook
Customer Success Director
Dotdigital

Gemma Cook is a Customer Success Director at Dotdigital, where she helps charities and membership organisations get more from their data and marketing technology. Drawing on her background in account management and B2B sales, Gemma works with clients to turn personalisation and data into real results from stronger supporter and member engagement to improved donor retention.

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