Dotlive: Email marketing strategy (virtual)

Most of us know email works. The harder part is knowing what to send, who to send it to, and how to tell if it’s actually landing.

Inboxes are busier than ever, and sending more isn’t the answer. Our email marketing strategy masterclass is about sending smarter: how to build a plan around what your audience wants to read, while keeping every campaign tied to your goals.

This isn’t a session for email experts. It’s for marketers juggling a lot, who want a clear, practical approach they can start using straight away.

What we’ll cover:

• How to set email goals and build a strategy around your audience, from first signup to loyal customer
• Segmentation and personalization that make every send feel relevant
• Which metrics to track, and how to turn results into your next best campaign