Managing marketing across 30 brands (without losing your mind)

Managing marketing for one brand is challenging enough. Managing it for 30? That’s a whole different story.

Join the team at Goodwood as they share how they deliver relevant, personalised customer experiences across a diverse portfolio of brands, events, hospitality offerings, and audiences, all while maintaining efficiency and consistency.

In this practical session, you’ll get an inside look at how Goodwood structures its email strategy, prioritises content, and adapts messaging to different customer interests without creating unnecessary complexity for the marketing team.

What you’ll learn:

• How Goodwood successfully manages marketing across 30 brands while maintaining a consistent customer experience
• Practical strategies for balancing commercial priorities with customer interests through smarter content planning and personalisation
• How to create scalable email campaigns that deliver relevant content to multiple audiences without adding complexity for your team

Register now to discover how Goodwood scales personalised marketing across 30 brands without losing its mind.