Virtual event

Mastering reporting on Dotdigital

Start turning your sends into sales with high-value reports

Wed, Nov 18, 2026

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6:00 PM - 7:00 PM

Select your time zone

Are you stuck in the classic campaign reporting loop? Opens, clicks, revenue, repeat. Spoiler: there’s more numbers that matter, and they’re probably hiding in a report you haven’t opened yet.

Join our expert Marketing Strategist and long-time Dotdigital Trainer to learn what’s worth measuring across your campaigns, then build it live in your Dotdigital account. Leave with reports you can set up this afternoon, and confidence in your next “what’s the ROI” meeting.

What you’ll learn: 

  • How to choose the metrics that matter for your goals
  • How to use tags and revenue types to show where your revenue comes from
  • When and how to use a dashboard, report, or account analytics
  • How custom reports answer the questions standard reports can’t

What you’ll launch: 

  • Where and how to set up revenue and accout-level tags so your numbers add up
  • Building, filtering, and exporting campaign and SMS reports in minutes
  • How to compare campaigns side by side and build a custom report from scratch

Speakers

Michelle Baldwin
Trainer
Dotdigital

As Dotdigital's expert tainer, Michelle has helped hundreds of marketers get more from the platform with clear, practical guidance they can put into action right away.

Andrea Kamvar
Marketing Strategist
Dotdigital

With over eight years of experience in marketing and communications, Andrea helps brands foster stronger audience relationships through strategic, customer-focused emai lmarketing. She empowers her clients to reach their fullest potential in their messaging, turning thoughtful strategy into meaningful engagement and measurable business.