Virtual event

How product recommendations help drive results

Strategies for recommendations, upsells, and growth

Tue, Oct 27, 2026

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5:00 PM - 6:00 PM

Select your time zone

It’s no secret that a well-placed product recommendation can give a shopper a reason to click again, browse deeper, or buy. The question is, are yours showing the right products in the right places?

Our expert Marketing Strategist, Calin Nanney, will explore the role of recommendations and why shoppers expect suggestions that feel relevant to them. Then we’ll get hands-on with Dotdigital’s tools and see what these suggestions look like in practice.

What you’ll learn:

  • Product recommendation types and their impacts
  • When and where to use each type of recommendations
  • How global rules shape what your shoppers may see

What you’ll launch:

  • How to find your catalog feed and see what product data is available
  • When to choose a recommendation and filer the products it shows
  • How to add your recommendation to an email

Speakers

Calin Nanney
Marketing Strategist
Dotdigital

Calin has 12+ years of digital marketing strategy consulting, with a focus on email marketing. He takes pride in helping clients implement best practices and strategies in a way that work best for them and their customers.

Michelle Baldwin
Trainer
Dotdigital

As Dotdigital's expert tainer, Michelle has helped hundreds of marketers get more from the platform with clear, practical guidance they can put into action right away.