Dotdigital for sports and entertainment

A guide to Dotdigital for sports and entertainment brands

Level up your sports and entertainment marketing with Dotdigital’s advanced personalization and marketing automation tools.

Introduction

The sports and entertainment industry is booming, and so is the demand for innovative marketing strategies. As a marketer in this high-stakes arena, you need a platform that can keep up with the fast-paced nature of your industry.

Dotdigital is your partner in success. Our comprehensive suite of marketing channels and tools is designed to help you:

Engage fans: Deliver personalized experiences that resonate with your audience, from targeted email campaigns to tailored retargeting ads.
Drive revenue: Maximize your online engagements with powerful features like triggered campaigns, single customer view, and AI-powered product recommendations.
Stay ahead of the competition: Leverage the latest marketing trends, including AI and hyper-personalization to create unforgettable experiences.

With Dotdigital, you can rest assured that you’re investing in a platform that understands the unique challenges and opportunities of the sports and entertainment industry.

Your all-in-one marketing hub

At Dotdigital understanding the challenges you face is paramount. The Dotdigital development team is dedicated to providing you with all the tools and channels you need.

As a result, we have created a powerful customer experience and data platform (CXDP) that is built on three key pillars:

Data
Dotdigital empowers you to tap into your data and insights by uniting data into a single source of truth. Anything and everything you need to deliver ROI-driving marketing campaigns can be found in our real-time reporting and analytics dashboards.
Messaging
Turn data into relevant, conversion-driving messaging on various channels using Dotdigital. Thanks to AI-powered customer insights, you can discover customers’ preferred channels, interests, and behaviors, enabling you to deliver personalized messages that always hit the mark.
Automation
Improved team efficiency and a 409% ROI are just a few benefits of Dotdigital’s marketing automation tools. AI and customer behavior tracking ensures all your marketing messages land at the optimal time to drive conversion.

Dotdigital capabilities for sports and entertainment brands

Marketing automation

Cross-channel marketing automation

Dotdigital offers a comprehensive suite of marketing channels, including email, SMS, MMS, retargeting ads, WhatsApp, push notifications, and live chat. By leveraging these channels in a connected and coordinated manner, you can deliver a superior fan experience and maximize your marketing efforts.

How does cross-channel marketing automation work?

Dotdigital’s CXDP allows you to seamlessly integrate and manage multiple channels, ensuring a consistent brand message across all touchpoints. By tracking fan interactions and preferences, you can personalize your communications and deliver relevant content at the right time on the most appropriate channel.

Benefits of cross-channel marketing automation

Enhanced customer engagement: Provide a more personalized and consistent experience across all channels.
Improved campaign effectiveness: Optimize your marketing efforts by analyzing performance data from multiple channels.
Increased ROI: Drive higher conversion rates and revenue by delivering targeted messages at the right time.
Streamlined workflow: Automate repetitive tasks and save time.

Cross-channel marketing automation in action

Create tailored experiences based on fan preferences and behavior across different channels.
Launch coordinated campaigns that leverage multiple channels to reach fans at different stages of the customer journey.
Re-engage fans who have shown interest in your products or services but haven’t converted with Facebook or Google retargeting ads.
Deliver timely updates and promotions directly to fans’ mobile devices using SMS, MMS, and push notifications.

Triggered marketing automation

Marketers in the world of sports and entertainment face many unique challenges. Catering to a diverse audience with varying interests and preferences can be daunting. Coordinating multiple marketing channels and campaigns efficiently while ensuring a positive return on investment requires careful planning and execution.

That’s where Dotdigital steps in. Triggered marketing automation resolves these challenges by enabling you to personalize fan experiences, automate routine tasks, and provide real-time data and analytics to optimize marketing efforts. What’s more, relevant triggered campaigns drive 18x more revenue than generic, non-targeted marketing messages.

Smart marketing automation is about much more than increasing team output. It ensures you get the right message to the right customer, at the optimal time.

How does triggered marketing automation work?

Dotdigital acts as a central hub for all your data thanks to our seamless integrations with your tech stack, agency partners, and more. Our automation tools leverage data from multiple sources to trigger personalized cross-channel marketing campaigns. You can also plug in third-party providers to boost the relevancy of each email.

Triggered campaigns use customer actions to kick-start your automation workflow, ensuring messages are timely and relevant.

Common program triggers

New newsletter subscription
Abandoned browse on high-priority pages
Shopping cart abandonment
New account creation
Email opens or clicks
Form or survey completion

Key benefits of triggered marketing automation

Increased revenue: Drive sales by sending timely and relevant messages.
Improved engagement: Keep fans engaged throughout the customer journey.
Boosted retention: Nurture long-term relationships with your audience.
Personalized experiences: Create tailored content that resonates with individual fans.
Optimal timing: Deliver messages at the right moment to maximize impact.

Triggered marketing automation in action

Welcome series: Collect fan preferences including interests, locations, and channels to personalize future communications and marketing preferences to improve personalization further along the customer journey.
High-intent page visits: Use web tracking on high-intent pages to trigger a hyper-personalized campaign populated with relevant, dynamic content.
Abandoned browse or cart recovery: Recapture lost conversions with a multi-touch abandoned browse or cart campaign.
Post-event follow-up: Maintain engagement after an event, match, or game to nurture relationships with personalized content.

See how Tottenham Hotspur boosted fan engagement with marketing automation

Triggered marketing automation reporting

Dotdigital’s automation reporting tools provide valuable insights into the performance of your triggered campaigns. Track key marketing metrics like open rates, click-through rates, and conversions to optimize your strategy and maximize ROI.

Create personalized experiences with smarter marketing automation

Behavioral targeting

The value of moments-based marketing cannot be underestimated. 71% of your audience expect to receive personalized interactions and 76% get frustrated when this doesn’t happen. Turning audience engagements into personalized experiences is essential for growth in today’s market, and, thanks to behavioral targeting, not difficult to achieve.

How does behavioral targeting work?

Dotdigital’s powerful website tracking tool allows you to monitor the online behavior of your fans. By tracking their interactions with your website, you can gain valuable insights into their preferences and interests. Key data such as pageviews and session duration can be used to target contacts at the right time with the right message.

Once web behavior tracking is installed, the online interactions tracked from your website are fed into Dotdigital and stored at contact level. Your team can then use this data to build website behavioral segments and create targeted cross-channel campaigns that reflect previous online activities.

The benefits of behavioral targeting

Remove barriers to conversion and streamline online experiences.
Increase customer engagement with timely marketing.
Improve personalization capabilities for tailored experiences.
Drive more revenue by creating targeted and relevant content.
– Gain insights into fan behavior to optimize your marketing strategy.

Behavioral targeting in action

Deliver personalized retargeting ads using browsing behavior, for example, viewing a new event page more than twice.
Create personalized recommendations for events or merchandise based on pageviews or past purchases.
Turn exit intent into conversion opportunities with personalized popovers.

Transactional marketing automation

The average transactional email is 3x higher than a non-transactional email – standing at 4.8% compared to 1.6%.

Transactional messages, such as order confirmations, shipping updates, and password resets, are essential for maintaining a positive fan experience. They provide valuable information, build trust, and offer opportunities for additional engagement.

Dotdigital’s transactional messages allow you to build, personalize, and track the performance of these vital customer communications. Whether you’re sending emails or SMS, we have you covered.

How does transactional marketing automation work?

Transactional messages are vital to your success. Ensuring that your marketing platform is up to the task will significantly improve your performance all around.

Whether you are set up to send transactional messages using an ecommerce or ticketing platform, API, or SMTP, you can create your transaction email templates in Dotdigital’s drag-and-drop email or SMS builder. This will guarantee every message you send is branded, building brand trust and recognition.

Dotdigital’s analytics tracks the performance of your transactional messages. Using the dashboard, you will be able to collect insights about what subject lines perform best and how many messages bounce. Due to the high levels of engagement with transactional emails, keeping bounce rates low will help ensure your deliverability scores remain high.

The benefits of transactional marketing automation

Keep fans informed and engaged throughout the customer journey.
Maintain high deliverability rates by optimizing your transactional emails.
Boost engagement and build stronger relationships with your fans.
Create visually appealing and consistent transactional emails for instant brand recognition.

Transactional marketing automation in action

Personalized confirmations: Include details such as first names and personalized images following a ticket or merchandise purchase.
Cross-selling and upselling: Suggest related products or upgrades in post-purchase messages to increase revenue.
Dynamic content: Include tracking links and other relevant information to make it easy for fans to find what they need.
Loyalty program promotion: Encourage fans to join your loyalty program for exclusive benefits.

Personalization and segmentation

How sports and entertainment marketers should utilize personalization

Personalization drives performance and better marketing outcomes. Brands that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. Standing out from the crowd is crucial.

With so many options available, fans expect a tailored journey that caters to their individual preferences. Delivering a personalized fan experience is no longer a luxury; it’s a necessity.

How does web personalization work?

Our personalization platform, Fresh Relevance, helps you deliver bespoke, relevant, and consistent experience on the most important channel you own: your website.

By personalizing the online experience of your visitors you can create stronger customer relationships, encourage repeat engagement, and increase conversions. Plus, in such a highly competitive market, capturing the attention of your web visitors helps to build a sense of connection and trust that increases conversion rates and customer retention.

The benefits of web personalization

Increase average order value (AOV) by encouraging fans to spend more on upgrades or relevant merchandise.
Convert more website visitors into paying customers with personalized experiences.
Increase customer loyalty and retention by demonstrating an understanding of fan preferences, needs, and wants.
Stand out in a competitive and crowded market by using personalized experiences to differentiate your brand.
Meet fans’ expectations and create a positive impression, improving overall customer satisfaction.

Web personalization in action

Personalized popovers: Capture valuable fan information and increase conversions with targeted popovers at the optimal time.
Dynamic content: Deliver relevant content and images based on fan behavior, preferences, and interests.
Geo-targeted experiences: Use real-time location data to create personalized experiences at scale.
Product recommendations: Suggest products or experiences that fans are likely to enjoy to improve experiences and increase revenue.

Personalized messaging

Fans crave a personal touch – messages that speak directly to their interests and preferences.
Dotdigital, through Fresh Relevance empowers you to achieve this with a suite of powerful personalization tools that can be employed beyond your website, in email, SMS, and retargeting ads too.

How does personalized messaging work?

Personalized experiences are more than simply adding first names to subject lines (though that is always a winning tactic). Thanks to Dotdigital’s impressive integration capabilities, you have access to more customer data than ever before to deliver personalized, targeted messages.

Here are just some of the forms of personalization you can add to your marketing messages to deliver impactful messages to fans:

Product recommendations: Leverage AI-powered algorithms to suggest relevant merchandise, tickets, or experiences based on fan behavior and purchase history.
Social proof: Increase trust and conversion rates by showcasing personalized testimonials and user-generated content relevant to a fan’s journey. Learn how Buyagift saw a 13% uplift in sales thanks to utilizing social proof.
Countdown timers: Create a sense of urgency and excitement by displaying dynamic countdown timers for sales, events, or exclusive content.
Image personalization: Tailor visuals to individual fans by dynamically inserting their names, team logos, or preferred bands.
Liquid personalization: Utilize Dotdigital’s Liquid language to dynamically insert data into any message, crafting truly one-to-one communication.

The benefits of personalized messaging

Personalized messages grab attention and spark interest, leading to higher open rates, click-through rates, and overall engagement.
Cater to individual needs and preferences, driving fans towards desired actions and purchases and increasing conversion rates.
Personalized communication fosters stronger relationships and encourages repeat visits or purchases and better retention.
By delivering targeted messages that resonate, you maximize the effectiveness of your marketing spend and boost ROI.

Personalized messaging in action

Send an email to a fan who recently purchased a jersey, showcasing other merchandise from their favorite player.
Use text messages to deliver important safety updates before arriving at a venue.
Show a website visitor who viewed a specific event a retargeting ad featuring an exclusive discount code.

See how Wolves wins big with personalization tactics

Segmentation

Segmentation should be considered a branch of personalization. When you have an audience that is as wide and diverse as yours, segmentation ensures you deliver the right message to the right fan.

Dotdigital empowers you to achieve this with powerful segmentation capabilities. Instead of sending generic messages to a broad audience, segmentation allows you to create targeted groups based on specific criteria.

How does segmentation work?

Thanks to Dotdigital’s powerful and user-friendly segment builder, you can create even the most granular of segments. The platform’s vast network of integrations ensures that all your data is unified in a single source of truth. That means, you have an endless amount of customer data to use to create your segments.

Segmenting your fan base

Dotdigital allows you to create segments based on various criteria, including:

Demographics: Age, location, gender, etc.
Preferences: Bands, teams, venues, etc.
Membership type: Gold card, fan club, etc.
Purchase history: Past purchases, ticket types, frequency, etc.
Website behavior: Pages viewed, time spent, abandoned carts, etc.
Engagement: Email and SMS open, clicks, content preferences, etc.
RFM & eRFM: Champion, high potential, needs nurturing, engaged, etc.

The benefits of segmentation

Increase relevance by delivering personalized messages that resonate with each fan segment, leading to higher engagement.
Improve conversion rates with targeted messaging to specific fan groups that addresses their unique needs and interests, ultimately driving conversions.
Enhance customer experiences that cater to individual preferences and expectations, fostering a more positive and rewarding experience.
Boost ROI by focusing your marketing efforts on the most receptive segments, you can maximize the return on your investment.

Segmentation in action

Segmentation by band preference: Send a targeted email campaign to fans of a specific band featuring upcoming merchandise drops or exclusive events.
Segmentation by ticket history: Segment fans based on past ticket purchases and offer them early access to new events or exclusive ticket packages.
Segmentation by online behavior: Identify fans who have shown interest in a specific player and send them personalized messages featuring content or merchandise related to that player.
Exclude specific segments: Select segments to exclude from marketing messages to save time and avoid building complicated exclusion rules.

See how USA Rugby utilized segmentation to boost open rates by 205%

Ecommerce marketing

The retail dashboard

In the complex industry of sports and entertainment, marketers have to wear many hats. As well as engaging fans, inspiring loyalty, and driving awareness, you’ll often find yourself responsible for the ecommerce branch of your company’s offering.

Dotdigital’s comprehensive suite of ecommerce features ensures you hit your retail as well as ticketing and engagement goals. The purpose built retail dashboard surfaces valuable, actionable insights to empower data-driven decision making.

See how Southampton FC boosted kit sales with creative marketing automation

How does the retail dashboard work?

By integrating with your ecommerce platform, the retail dashboard offers a holistic view of your ecommerce marketing results. It categorizes data into three key areas:

1. Revenue: total revenue, average order value (AOV), customer lifetime value (CLV)
2. Orders: total orders, average item per order, average delay (days)
3. Customers: total customers, single purchase customers, repeat customers

The retail dashboard allows you to customize your insights by applying filters and creating custom views to meet your specific needs. Track data by date range, segment, order value, and more. Reports are refreshed daily to ensure your team always has current, up-to-date insights about its customers.

The benefits of the retail dashboard

Monitor marketing performance by tracking revenue, orders, and customer metrics to measure the effectiveness of your campaigns.
Demonstrate value by showcasing the impact of your marketing efforts to stakeholders and external teams.
Optimize campaigns by identifying areas for improvement using order data and customer behavior.
Track the customer journey to understand customer behavior and optimize your marketing strategy accordingly.

The retail dashboard in action

Use average order data to determine the best time to send marketing campaigns via email, SMS, or push.
Create filter views to discover trends based on average order value or customer segment.
Identify common behaviors of single-purchase customers to optimize the customer journey and drive repeat purchases.
Build segments based on order history to deliver relevant and personalized messages that drive conversions.
Run reports based on campaigns to discover the ROI and make optimizations to improve revenue generation.

The retail dashboard is an invaluable tool for sports and entertainment marketers. By providing a comprehensive view of your marketing performance, you can make data-driven decisions, optimize your campaigns, and drive revenue growth.

The customer dashboard

Understanding your fans – their wants, motivations, and behaviors – is vital for sports and entertainment marketers, especially those with an ecommerce store looking to deliver relevant, conversion-driving marketing campaigns. Dotdigital’s customer dashboard provides a visual representation of your fan base, categorized based on their purchasing behavior.

How does the customer dashboard work?

Dotdigital’s customer dashboard pulls in customer data from your ecommerce integration to group customers according to their purchasing behavior. There are six distinct groups:

1. Champions
2. Loyal
3. Recent
4. High potential
5. Need nurturing
6. Inactive

Each persona is categorized into one of three stages in the customer lifecycle:

1. Active
2. Lapsing
3. Inactive

You can drill down into each persona group to discover key metrics including:

Total customers in each group.
Total lifetime revenue yield of the segment.
The percentage of total revenue yield from each persona.
The average customer lifetime value per persona.
The average number of orders placed.
The average order value by each persona.

The benefits of the customer dashboard

Get a visual representation of customers based on recency, frequency, and monetary (RFM) model.
Identify high-value fans and focus on your most valuable customers.
Nurture potential fans to become loyal.
Reactivate lapsed fans with targeted campaigns.
Optimize your marketing efforts by tailoring campaigns to specific segments.

The customer dashboard in action

Create personalized campaigns for fan segments based on RFM modeling for effective, targeted marketing.
Track and monitor AOV per persona to measure the effectiveness of marketing campaigns.
Identify lapsing customers and extend your reach targeting using cross-channel tactics such as retargeting ads and SMS.
Create automated nurture programs designed to move customers between RFM personas.

Turn window shoppers into loyal customers

Persona movement report

Do you know the Pareto Principle? It states that 20% of your customers are responsible for 80% of your revenue.

Engaged, loyal customers play a huge role in the success of your marketing strategy, especially in the realm of ecommerce. Being able to track and identify where your fans are in their journey will improve your ability to convert them into revenue-generating customers. Dotdigital’s persona movement report allows you to understand how your customer behavior is changing over time.

How does the person movement report work

Dotdigital’s persona movement report is a visual representation of how your audience is changing over time and what your customer lifecycle looks like. Grouped according to RFM personas, our persona movement reports chart the movement of customers from one group to another.

The benefits of persona movement reports

Discover key dates, times, and events that customers engage with most.
Follow movements to uncover behavior trends over time.
Create up-to-date segments based on persona movement.

The persona movement report in action

Create a segment for customers who have moved from ‘high potential’ to ‘inactive’ and enroll in a re-engagement automation program.
Invite fans who have moved from ‘need nurturing’ to ‘recent’ to join your exclusive loyalty program.
Reconnect with ‘loyal’ fans who have moved to ‘inactive’ with a time-limited offer or discount.

Product recommendations

Customers know you’re collecting data on them, so put it to good use and surface products you know they’ll love. Dotdigital’s intelligent product recommendation tools use your product catalog and AI to showcase the right product to the right person.

How do product recommendations work?

Dotdigital’s intelligent product recommendation tools leverage your product catalog and AI to deliver personalized recommendations at the optimal stage of the customer journey.

Types of product recommendations include:

Best sellers: Showcase popular products.
Trending: Highlight trending items.
Most viewed: Recommend products that fans have frequently viewed
Lookalikes: AI-powered suggestions similar to previous purchases.
Best next: AI predictions of the next products in a fan’s journey.
Also bought: Recommend products often purchased together.
Custom: Create custom recommendations based on your specific criteria.

AI affinity scoring

Dotdigital’s AI affinity scoring measures how confident we are that a product will resonate with a particular fan. This allows you to adjust recommendations based on each fan’s individual preferences.

The benefits of product recommendations

Increase conversion rates by showcasing relevant products to drive sales.
Increase AOV and improve your chances of cross and upselling.
Foster stronger relationships by providing personalized recommendations.
Increase sales and revenue through targeted and personalized recommendations.

Product recommendations in action

Include lookalike recommendations in an abandoned cart campaign to encourage the completion of abandoned purchases.
Add also bought recommendations to product landing pages to showcase related or complementary products.
Incorporate best next recommendation in transactional emails to optimize cross-sell or upsell opportunities in order confirmations.
Highlight trending products to display personalized recommendations on key website pages.

Data, reporting, and analytics

Integrations

In today’s always-on consumerist landscape, your fans, members, and customers are on the lookout for standout experiences. Data is an integral part of your ability to deliver these experiences.

You need a fully integrated marketing tech stack to ensure you’re meeting these demands. By connecting Dotdigital with your existing systems, you can create a unified marketing ecosystem, eliminate data silos, and unlock new opportunities.

How do martech stack integrations work?

Dotdigital has a vast network of tech partners that offer plug-and-play integrations so you can get the most out of your data. Plus, with self-serve webhooks you can easily expand your stack to grow with your business.

Whether you’re connecting one, two, or more systems to your Dotdigital account, you’ll enjoy a whole host of benefits. Here’s just some of what you can expect:

Ecommerce platforms: Connect your ecommerce platform (Shopify, BigCommerce, Magento, etc.) to Dotdigital to manage customer data, segment fans based on purchase behavior, and deliver personalized marketing campaigns.
CRM systems: Integrate your CRM (Salesforce, Skeptrix, etc.) with Dotdigital to gain a 360-degree view of your fans, personalize marketing efforts based on past interactions, and streamline communication across teams.
Ticketing platforms: Connect your ticketing platform (Gigantic Tickets, Eventbrite, etc.) with Dotdigital to engage fans with targeted promotions based on ticket purchases, segment fans by preferred teams or events, and drive repeat business.

The benefits of an integrated tech stack

Eliminate data silos and gain a holistic view of your fans across platforms by unifying fan data.
Deliver enhanced personalized experiences thanks to combined data sources.
Automate tasks and optimize your marketing efforts for streamlined workflows.
Gain deeper insights for data-driven campaign optimization and improve campaign performance.
Maximize ROI by leveraging a unified marketing ecosystem and streamlining your marketing efforts.

Integrations in action

Personalized post-purchase emails using purchase data from your ecommerce platform to send targeted emails with recommended merchandise or exclusive offers.
Segment ticketing promotions by utilizing CRM data to create audience groups based on fan preferences and target them with relevant promotions for upcoming events.
Analyze cross-channel data to understand your audience and tailor cross-channel communications to resonate with specific fan groups.
Synchronize customer journeys by integrating your ticketing platform with Dotdigital to send triggered emails based on ticket purchase, offering additional services or merchandise.

Single customer view

Single customer view (SCV) is essential for sports and entertainment marketers seeking to build strong relationships and drive results. By gaining a comprehensive understanding of your fans, you can deliver personalized experiences that resonate and foster loyalty.

How does SCV work?

Dotdigital’s SCV is made up of a variety of informative data sections:

1. Customer information
2. Customer predictions
3. Channels
4. Membership
5. Sales
6. Engagement
7. Activity timeline and recent records

This data empowers you to gain valuable insights into your fans, such as their RFM personas, preferred communication channels, and optimal engagement times. In turn, this makes designing hyper-personalized experiences easy.

The benefits of SCV

Gain a deeper understanding of your fans’ behaviors and preferences.
Deliver targeted, personalized campaigns that resonate with individual fans.
Ensure a seamless experience across all channels.
Streamline data access for marketing, sales, and customer service teams.
Create targeted segments based on fan behavior and preferences.

SCV in action

There are a wide variety of ways SCV can be implemented to improve your ecommerce marketing. Here are a few of our favorites:

Track engagement trends to create bespoke journeys.
Discover optimal email send times and marketing channels to maximize conversions.
Tailor experiences based on fan preferences and behavior.
Create segments based on your ideal customer persona in one click.
Personalize content based on engagement history.

Single customer view

Nearly a third of CMOs see effectively measuring ROI of marketing campaigns as a serious challenge.

Getting an accurate measure of the return on investment (ROI) is crucial. It’s the vital information you need to optimize campaigns for optimal performance. Dotdigital’s advanced revenue attribution provides valuable insights into which marketing activities are driving sales and generating revenue.

How does advanced revenue attribution work?

Dotdigital’s advanced revenue attribution capabilities allow you to track the impact of your campaigns by:

Installing the ROI tracking script: Integrate the script into your website to track customer interactions.
Syncing order data: Connect Dotdigital with your ecommerce platform to capture sales data via our ecommerce integrations, webhooks, or an SFTP client.

You can also view your revenue generation within the campaign report area. This will display the revenue attributed to each email or SMS marketing campaign.

The benefits of advanced revenue attribution

Identify top-performing campaigns.
Identify opportunities for campaign improvement to maximize ROI.
Directly attribute sales to specific campaigns.
Understand the impact of campaigns that may have a delayed influence on sales.
Simplify currency conversions for accurate reporting.

Advance revenue attribution in action

Identify high-performing campaigns and replicate successful strategies for future campaigns.
Track campaign touchpoints to understand the customer journey and optimize touchpoints.
Tailor attribution windows to reflect your business model.
Use revenue data to make data-driven decisions and inform your future campaigns.

Artificial intelligence (AI)

WinstonAI™ is Dotdigital’s artificial intelligence (AI) engine, designed to simplify your daily marketing activities. As a marketer, you’re often considered to be a jack of
all trade. But, with WinstonAI you can focus your time on the strategic wins that will deliver the results you need by reducing your workload and uncovering new revenue opportunities.

Generative AI

Marketers often face tight deadlines and the need to create engaging content that resonates with your wide and varied audience sets sports and entertainment marketers apart from your competitors. Generative AI is the ultimate solution to these challenges by automating content creation and providing you with valuable insights.

The benefits of generative AI

Dotdigital’s WinstonAI leverages generative AI to streamline content creation and enhance marketing results. Key benefits include:

Unlock inspiration and creativity. Get fresh ideas and overcome writer’s block.
Improve time efficiency. Automate content generation and reduce manual effort.
Enhance fan engagement. Create more engaging content that resonates with your audience.
Deliver meaningful conversions. Drive higher conversion rates with personalized and optimized content.

Generative AI in action

Allow WinstonAI to help you rewrite, rephrase, and simplify your copywriting.
Easily convert email campaigns into SMS messages with one-click email to SMS conversions for consistent campaigns.
Improve content quality and reduce errors with grammar and spell checks.
Personalized subject lines: Generate subject lines based on audience behavior to increase open rates for engaging hyper-personalization.

Predictive analytics

AI-powered predictive analytics is a powerful tool for sports and entertainment marketers. Predictive analytics provides the insights you need to anticipate fan behavior, optimize your marketing efforts, and drive results.

By leveraging data-driven insights, you can anticipate fan behavior, optimize your marketing efforts, and drive results.

Dotdigital's predictive analytics capabilities

With WinstonAI, you can easily tap into powerful insights at your fingertips:

Churn risk
Predicted customer lifetime value (CLV)
Next order date
Number of orders

The benefits of predictive analytics

Deliver personalized messages based on fan preferences and behavior.
Engage fans at the optimal time to drive conversions.
Maximize your marketing efforts by focusing on high-value segments.
Go from reactive to proactive marketing and adapt to changing market conditions and fan preferences.

Predictive analytics in action

Identify at-risk fans and proactively re-engage them before they churn.
Focus on your most valuable fans and tailor experiences to maximize their potential.
Deliver personalized offers at the optimal time to drive conversions.

Effortlessly elevate the customer experience with WinstonAI™

Campaign optimization

By leveraging Dotdigital’s campaign optimization features, you can streamline your marketing efforts, improve performance, and deliver exceptional results. With the power of WinstonAI, you can optimize your campaigns for maximum impact and drive success in the competitive sports and entertainment industry.

The benefits of campaign optimization features

Streamline workflow by automating tasks and saving you time.
Improve conversions by delivering more targeted and effective campaigns.
Enhance engagement using AI to create personalized experiences that resonate with your fans.
Achieve unparalleled results allowing AI to measure campaign performance accurately and identify areas for improvement.
Avoid the pitfalls of inaccurate metrics and make data-driven decisions.

Campaign optimization in action

Let AI help you reach the right customer at the right time by using send time optimization (STO) insights.
Maintain a clean and accurate database healthy using features like automated reputation manager and our watchdog data importer.
Avoid the impact of non-human interactions (bot opens and clicks) on your data using WinstonAI’s non-human interaction (NHI) filtering.

Marketing solutions for sports and entertainment growth

As a leading provider of all-in-one marketing solutions, Dotdigital is committed to empowering sports and entertainment marketers to achieve their goals. Our deep understanding of the industry, combined with our innovative platform, positions us as your ideal partner.

The benefits of partnering with Dotdigital

Stay ahead of the curve. Reap the benefits of our continuous platform development and commitment to staying at the forefront of industry trends.
Personalized 24/7 support. Our team works closely with you to understand your specific needs and tailor our solutions accordingly.
Robust integrations. Seamlessly integrate with your existing technology stack, including leading ecommerce platforms and industry-specific tools.
Enjoy expert guidance. Access our professional services for outsourced tasks, strategic workshops, and data audits.
Get ahead going green. Partner with a company that prioritizes environmental responsibility and a sustainable future.

By partnering with Dotdigital, you can leverage our expertise and innovative platform to drive growth, enhance fan engagement, and achieve your marketing objectives in the competitive sports and entertainment industry.