A/B test tracker

Keep track of all your A/B tests, so you can spot patterns, build on what you’ve already learned, and make your next campaign a little stronger than the last.

Turn test results into better campaigns

With this tracker, you can plan each test before it goes live, record the results, and keep everything in one place for future campaigns. Instead of starting from scratch each time, you’ll have a growing record of what you’ve tested and what you’ve learned.

Download the kit and get:

• A test tracker to plan and log every experiment before it goes live
• A results tracker to record outcomes and identify your winning variant
• A simple record of what you’ve tested across your campaigns