Black Friday 2021

Black Friday was once again a huge day for ecommerce. Check out our full results report.

Black Friday is the biggest sales period of the year, hotly anticipated by shoppers and retailers alike.

We’ve broken down the data to see which patterns emerged this year, looked at which territories saw strong engagement, and highlighted the metrics that stood out.

Download for a unique insight into Black Friday 2021 and to hear our key learnings.

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Black Friday 2021

Other resources

Marketing calendar 2025: Australia & New Zealand

Marketing calendar 2025: East Asia

Marketing calendar 2025: United States & Canada

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