Black Friday 2021

Black Friday was once again a huge day for ecommerce. Check out our full results report.

Black Friday is the biggest sales period of the year, hotly anticipated by shoppers and retailers alike.

We’ve broken down the data to see which patterns emerged this year, looked at which territories saw strong engagement, and highlighted the metrics that stood out.

Download for a unique insight into Black Friday 2021 and to hear our key learnings.

Instagram

This field is for validation purposes and should be left unchanged.

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

We’ll use the email address that you provide us to send you the resource you requested, please refer to our Privacy Policy on how your personal data is treated. Please note that we gather data around email opens and clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

Dotdigital may contact you further where we have a legitimate interest to notify you of new content, you can unsubscribe from this at any time.

Other resources

Guide

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

Watch instant demo

Black Friday 2021

Other resources

12 days of not-for-profit holiday marketing

12 days of holiday marketing

2025 holiday season lookbook

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.