Hit the mark: Data collection checklist

Get to know your most powerful tool

Customer data lets you cut out the guesswork and deliver informed, accurate, and engaging marketing. Hitting the Mark found that brands scored just 22% for data capture tactics, indicating an area for growth.

In this cheatsheet, you’ll discover four areas where brands are currently underutilizing customer data alongside the tactics that will drive engagement.

Get equipped with ways to drive customer data capture, how to utilize this data, and how to ensure you’re collecting insights from every customer at every step of the journey.

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

Comments

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested, please refer to our Privacy Policy on how your personal data is treated. Please note that we gather data around email opens and clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

Dotdigital may contact you further where we have a legitimate interest to notify you of new content, you can unsubscribe from this at any time.

Other resources

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

Watch instant demo

Hit the mark: Data collection checklist

Other resources

US data privacy laws 101

WhatsApp marketing: everything you need to know

Ultimate member experience optimization checklist

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.