Best Practice Guide

Holiday lookbook 2022

Get your marketing inspiration for the most wonderful – and lucrative – time of the year.

To try and ease the load of the busy period, we’ve taken a look back at some of the standout campaigns from holiday 2021 to give you some inspiration for this year.

The holiday period is intense, there’s no doubt about that, but when you have a clear plan it can be the most fun too. We’ve covered all major global holidays and packed our guide with shining examples of excellent marketing, tips for seasonal success, and best-practice advice to help you prepare.

Jump in and explore some inspiration from last year, and explore what a strong holiday campaign looks like in 2022.

Complete the form
This field is for validation purposes and should be left unchanged.

Other resources

  • Guide

    What marketing channel does your campaign deserve?

    Follow the flowchart to see which marketing channel fits your campaign and the engagement rate you can expect using our 2026 benchmarks.

  • Guide

    Trust-building experiences checklist

    Get quick, actionable tips to turn customer trust into your most powerful growth tool.

  • Guide

    The channel playbook

    Every marketing channel explained. Get performance data, campaign inspiration, and practical guidance for success.

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '