How to turn holiday shoppers into loyal customers

With all the options available to shoppers in the world of ecommerce today, brands have to do more to retain customers.

As the holiday season arrives, new visitors will be discovering your site. Converting them into customers will be your goal for the holidays, but what happens after?

We’ve put together eight best practice tactics to help you turn new customers into loyal shoppers over the holidays.

In this cheatsheet you’ll learn:

How to create experiences that drive loyalty
Top email marketing tactics to stand out in the inbox
How to drive customers back to your site in the new year

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How to turn holiday shoppers into loyal customers

Other resources

The 2026 tactical marketing guide

What marketing channel does your campaign deserve?

Trust-building experiences checklist

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.