Post-purchase marketing: it’s big business

Dotdigital Post-purchase marketing - Best practice guide

We all know that customer acquisition is important – but imagine if you could drive 25-95% more revenue simply by shifting your existing efforts to customer retention? Post-purchase marketing drives big business, and after the year we’ve had, sales uplift is the number-one priority.

Our post-marketing guide unlocks all of the tips and tricks you need to drive customer engagement across the entire lifecycle. Marry your transactional and marketing messages, and offer customers an undisrupted experience – one that leaves a lasting impression and sows the seeds of loyalty.

  • Understand what ‘post-purchase marketing’ means
  • Get tactics on transactional messaging, product recs, and editorial content
  • Learn how to perfect your design to keep it on brand
  • Unlock the power of SMS: the secret aftersales marketing tool
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