WhatsApp playbook

Two billion people use WhatsApp every day, spending an average of 33 minutes on it. They’re opening messages, responding fast, and actually engaging. For marketers, that’s a direct line to your audience that’s hard to ignore.

Add it to your channel mix, and you’re reaching customers where they’re most active, with some of the strongest open rates of any marketing channel.

Here’s what marketers who’ve already made the move are seeing

The marketers already using WhatsApp are seeing better delivery rates, higher conversions, and stronger customer relationships. Those who haven’t tried it yet are handing their competitors a head start. This playbook gives you everything you need to make sure that’s not you.

Here’s what’s waiting for you inside:

• Seven real-world use cases across ecommerce, education, non-profit, and memberships
• Practical guidance on setting up with Meta and capturing mobile numbers
• Industry stats that show exactly why WhatsApp is worth adding to your mix