From discovery to action: How brands get found and chosen

People discover brands through TikTok, creators, search, AI, recommendations and communities.

They might see a social ad today, open an email next week and make a purchase after a recommendation from a friend. For marketers, the challenge is connecting those moments — and understanding what actually moves someone from “I’ve seen it” to “I’m buying it.”

Watch TikTok and Dotdigital for this 45-minute discussion on how attention, emotion and intent work together to drive action. The session includes exclusive insights from new consumer and marketer research, with tactical guidance on how to action TikTok’s Watch It. Love It. Want It framework. We’ll go beyond the traditional funnel to explore how people really discover and choose brands.

You’ll take away…

• A clear picture of the realistic path to purchase — and where TikTok, search, AI, creators and owned channels fit in
• Insights on how brand and performance work better together — rather than competing for budget and attention
• How emotion influences action — turning attention into relevance, consideration and intent
• Practical ideas for connecting the customer journey — so every channel contributes to the same goal

45 minutes of research, examples and practical discussion, with an audience Q&A to finish.