Andrea Kamvar, our expert Marketing Strategist, shares tips to help you plan your BFCM and holiday automations and make sure your lists and segments are in good shape well before the season starts. Then walk through how you can review and create these campaigns in Dotdigital’s platform with our long-time Trainer, Michelle Baldwin.
What you’ll learn:
How you can start building brand awareness and trust months before the holidays start.
How to build strong lists , segments, and automations so you’re reaching out to people who want to hear from you.
Which KPIs and analytic tools will help you track your data efficiently this season.
What you’ll launch:
Smart segments with Dotdigitals RFM segmentation tools.
Dynamic content blocks for the most peronsalized emails.
New automations you hadn’t even thought to use.
Holiday campaigns have a habit of sneaking up fast, so this Learn & Launch is designed to help you tweak your campaigns while there’s still plenty of time!
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