How to build a cross-channel, multi-brand marketing automation engine

Some marketers just use email. Warners Group built the engine behind their entire revenue operation.

Across exhibitions, membership, and subscription products, Warners Group has connected customer data, web behaviour, and paid media into programmes spanning email, Meta, and Google Ads.

The result? One free trial automation alone converts at 12.3%, against a 5-10% industry benchmark.

In this session, Warners Group walks through three real examples and shows how the same cross-channel logic applies across very different parts of the business.

Watch now to see exactly how they did it and leave with Dotdigital-inspired tactics to grow your business in the same way.

This session was originally delivered live at the Dotdigital Summit. It’s now available to watch on demand, in full, whenever it suits you.

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