Aparna has 22+ years’ experience in the marketing, public relations, and communications fields, with roles spanning across Australia, UK, China, and the United States. She specialises in the SaaS, high-tech and online retail industries and has worked closely within the e-commerce industry in the ANZ and APAC regions. Prior to Lexer, Aparna headed up APAC Marketing at Dotdigital, ChannelAdvisor and SLI Systems. Aparna’s extensive PR agency experience includes stints at Weber Shandwick in London, Burson-Marsteller in Shanghai, and Bite Communications in San Francisco. As Lexer’s Vice President of Marketing, she brings her wealth of experience and marketing prowess to the team. Coupled with her infectious energy and creative spirit, she leads a team of stellar marketers working to foster business growth and raise brand awareness through sophisticated marketing campaigns. Calling Melbourne home for more than 10 years, Aparna loves to cook with a good Pinot Noir in hand, enjoys watching cricket, and loves traveling the world with her husband and two sons.