The Dotdigital Blog

Paid channels are less predictable and harder to scale. With rising costs and limited visibility, our acquisition of Alia Software Inc. strengthens organic growth and helps brands build on owned data for the future.

From flash sales to feedback surveys, these brands prove that SMS isn't just a support channel. Here's 7 real examples of how Dotdigital customers are using SMS and MMS to boost engagement, conversions, and revenue.

Opt-out campaigns around sensitive dates such as Mother’s Day, Father’s Day, and Valentine’s Day are now incredibly popular, but are they doing more harm than good? Learn when they work best and the best practices to protect engagement and trust.

Przemek Szustak, Senior Product Manager, is sharing his experiences, advice, and knowledge on WhatsApp. Sharing why the channel performs so strongly, how brands can use it effectively, and how to do so without crossing the line into spam.

Master the art of writing for email with 19 practical tips covering strategy, engagement, and accessibility.

Turn trust into action, with these practical steps to strengthen credibility, use reviews and feedback effectively, personalize with confidence, and optimize key moments across the customer journey.

When email and SMS miss the mark, customer lifetime value pays the price. Here's how to protect it.

Jump on the channel generating click-through rates 7 times higher than email. Dotdigital’s Mobile Messaging Operations Lead, Lucia Leach-Smith, shares advice on getting it right and key considerations.

Discover how marketing automation can make your marketing smarter, faster, and more personal. Explore actionable steps to engage your customers, simplify your workflows, and drive better results.

Marketing benchmarks for the Americas region for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

EMEA marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

APAC marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.