• Company
    • About us
    • Contact us
    • Trust Center
    • Investor
    • Careers
  • Partner
    • Tech partners
    • Agency partners
    • Become a partner
    Login
    • Platform
      • Marketing automation

        Your customer data, channels and campaigns in one place

      • Personalization Updates

        Wow your customers with cross-channel experiences

      • Loyalty & retention New

        The loyalty platform that lives where your marketing does

      200+ integrations

      Channels

      • Email
      • Web personalization
      • Mobile app push
      • SMS/MMS
      • WhatsApp
      • Ads & retargeting

      Featured Capabilities

      • AI agents
        New
      • Customer data
        Updates
      • Reporting & analytics

      What's new

      Dotdigital loyalty

      Read more
    • People
    • Industries
      • Ecommerce
      • Finance
      • Sports
      • Hospitality
      • Entertainment
      • Travel
      • Education
      • B2B commerce
      • Memberships
      • Non-profit
      • Media & publishing
      • Government
      • Enterprise
    • Resources

      Marketing Insights

      • Marketing blog
      • Reports & Guides
      • Events & Webinars
      • Videos

      Customer success

      • Case studies
      • Academy
      • Help centre
      • Developer hub

      Report

      Customer trend index

      Read more
    • Why Dotdigital?
    Get started
    • Company
      • About us
      • Contact us
      • Trust Center
      • Investor
      • Careers
    • Partner
      • Tech partners
      • Agency partners
      • Become a partner
    All Posts
    1. Lucia Leach-Smith
    Lucia Leach-Smith

    Mobile Messaging Operations Lead

    All posts by
    Lucia Leach-Smith

    • The not-so-basic basics: SMS marketing in 2026
      Read more
      Cross-channel marketing, SMS

      The not-so-basic basics: SMS marketing in 2026

      February 18, 2026
    Marketing
    made human.
    • Products
      • Marketing
      • Personalization
      • Loyalty
      • Communications API
      • Why Dotdigital?
      • What's New?
      Channels
      • Email
      • SMS & MMS
      • Ads & Retargeting
      • WhatsApp
      • Mobile app push
      • Web Personalization
      Featured capabilities
      • AI agents
      • Reporting & analytics
      • Customer data
    • Industries
      • B2B commerce
      • Ecommerce
      • Education
      • Enterprise
      • Entertainment
      • Finance
      • Government
      • Hospitality
      • Media
      • Memberships
      • Non-profit
      • Sports
      • Travel
    • Integrations
      • Adobe Commerce
      • BigCommerce
      • Microsoft Dynamics
      • Oracle
      • Salesforce
      • Shopify
      • Shopware
      • Trustpilot
      Resources
      • Blog
      • Reports & guides
      • Case studies
      • Events
      • Videos
    • Company
      • Contact us
      • Careers
      • Trust Center
      • Legal hub
      Partners
      • Become a partner
      • Partners portal

    Privacy Policy / Terms of Use / Cookie Use Policy / Modern Slavery Act Transparency Statement

    Dotdigital is a trading name of dotdigital EMEA Limited (company number: 03762341) whose registered office is at No. 1 London Bridge, London, SE1 9BG.