If you run one or more Shopify stores or brands, keeping your customer data connected and up to date is a job in itself.
Take a customer with a repeat subscription to your supplement brand who has also signed up for SMS with your sportswear store. Unless those two records are connected, you could send them an offer for the subscription they already have, and you’d miss what both actions tell you about them.
When the data syncs, you can suppress that offer and use the full profile to decide what to send next.
Dotdigital is built for marketers with complex setups. We connect to Shopify, pull in your customer, order, product, and cart data, and give you the tools to turn it into personalized email, SMS, and web experiences.
Built and maintained by integration experts
Dotdigital’s Shopify connection is built and maintained by our experts in-house, which means it doesn’t break every time Shopify ships an update.
That means you get:
- Real-time sync: Changes in Shopify show up in Dotdigital instantly, so you’re not chasing an order confirmation that hasn’t sent or a back-in-stock email that went out too late
- One-click install: Get started in under 30 minutes using the integration in the Shopify App Store
- Multi-store and multi-brand setups: If you’re running two storefronts, three brands, or a small empire across regions, one Dotdigital account handles all of it. You can see reporting for every store in one place, too
This is the kind of setup Ceres Tag was wrestling with
Ceres Tag is a retail and technology company with a highly technical product, so customers need a lot of guidance after they buy. The brand runs multiple Shopify stores across a complex tech stack, with separate audiences to educate (farmers, distributors, and software partners) and ISO compliance standards to meet on top of it all.
Consolidating everything into one Dotdigital account gave the team one place to manage it all, and it paid off:
- A 194% increase in newsletter engagement
- A 7% uplift in conversions
- 6x ROI on the platform
It’s a similar story for multi-brand, multi-system setups more broadly. As one G2 reviewer at Gripps put it:
What data you can sync from Shopify to Dotdigital
Customer data
Like names, contact details, addresses, tags, subscriber status, and other customer fields.
Order data
Purchase history, products purchased, purchase dates, order status, and order details.
Product and catalog data
Product names, SKUs, prices, images, URLs, stock information, and other catalog data.
Cart data
Products and details from abandoned carts, which can be used to trigger abandoned cart campaigns.
Custom data
Shopify metafields can be mapped into Dotdigital to bring additional customer, order, or product information into your marketing.
What you can do with your Shopify data in Dotdigital
Once that data is in Dotdigital, you can use it to build segments, personalize campaigns, trigger automations, and coordinate customer journeys across channels.
Here’s what that looks like across the parts of your marketing that matter most:
Recover more sales
Someone abandons a cart at 11 pm. Instead of a generic “you forgot something” nudge, they get an email with the items still in their cart, real-time stock levels, and a working checkout link. You can add an “also bought with” product block too, so they see what pairs well with their pick. It all pulls live data from Shopify, not a snapshot from three hours ago.
Build more relevant segments
You want to email “everyone who bought the navy yoga mat more than twice, from the US store”. You don’t have to lose an afternoon to spreadsheets to build a segment like this. Mix and match up-to-date data like purchase date, product, storefront, and tags to build it in minutes.
Get more from your paid media
Sync your best segments straight to your ad accounts, and suppress recent buyers automatically. That way, your retargeting budget goes to your higher-value segments, the customers most likely to convert.
Increase average order value (AOV)
A customer just bought something, and Dotdigital knows exactly what pairs with it. Product recommendations are built on what’s selling and what people tend to buy together, so the suggestion feels relevant instead of random.
Increase repeat purchases
Some products run out on a predictable cycle. Coffee, skincare, dog food, whatever it is. A replenishment automation nudges customers to reorder right when they’re likely running low, not three months after they’ve switched to something else.
Create better post-purchase experiences
Make even your order confirmations feel like part of your brand journey. With Dotdigital’s customizable transactional emails, your confirmation and shipping updates can look and sound like the rest of your marketing.
Build them fast with the drag-and-drop editor and AI agents, and keep all the order details people are checking for.
And that’s just Dotdigital and Shopify on their own. Connect more tools from the Shopify ecosystem, and you can do even more.
The Shopify ecosystem, all working together
The Dotdigital and Shopify integration covers more than ecommerce email. It connects a whole ecosystem of tools that cover the full customer journey, from “who even are you?” to “I’ve told all my friends about you.”
The tools that work alongside your marketing
- Alia catches anonymous visitors before they disappear, using pop-ups, quizzes, and offers, and can kick off a Dotdigital campaign the second someone shows interest
- Dotdigital Personalization uses your Shopify data to tailor campaigns and on-site experiences to each shopper. For example, showing different coupon codes by recency, frequency, and monetary (RFM) segmentation, personalizing banners by journey stage, or adding countdown timers to your sales
- Dotdigital Loyalty rewards customers with points, tiers, and perks based on real behavior, and feeds loyalty moments (tier-ups, expiring points, redemptions) straight back into your automations
- Social Snowball turns happy customers into affiliates automatically, so word of mouth becomes something you can rely on and even measure
- Connect natively to your favorite Shopify apps like Judge.me, Recharge, and Gorgias. All verified for performance, reliability, and security
And best of all, none of this needs a developer to set up or a second tool duct-taping these features together.
Each of these tools pulls from the same customer, order, and catalog data as your core marketing:
- A loyalty tier-up triggers an email
- A popup kicks off a campaign
- A referral sends a reward
The journey joins up on its own because everything is working from the same data.
Trusted by 1,500+ Shopify brands
Shopify customers get a customer success manager, onboarding, and 24/7 customer support as part of their Dotdigital experience.
It’s part of why Dotdigital holds a 4.6 out of 5 “excellent” rating from 750+ verified reviews on Trustpilot, with the team at Gripps specifically calling the support “second-to-none”.
Here’s how some of those 1,500+ brands are using it
- Ceres Tag simplified a complex multi-store setup
- Snuggle Hunny personalized communications to increase customer lifetime value
Let’s show you what Dotdigital can do for your Shopify store
Talk to our team, and we’ll walk you through everything, from your Shopify catalog to a live campaign. You’ll see exactly how your store data moves into Dotdigital, how segments get built, and what a real automation looks like in practice.
