Why Dotdigital is the right marketing automation solution for your business

Imagine a world where every customer interaction feels perfectly timed, relevant, and truly personal. No more missed opportunities or constantly switching between different tools. How can you achieve this level of efficiency and connection? The answer lies in picking the right marketing automation solution.

This is exactly where Dotdigital shines. We provide a complete, scalable, and highly supportive marketing automation platform designed to help your business truly thrive. Here’s why Dotdigital stands out as the ideal choice for you.

Seamless marketing automation

If you’re struggling to deliver timely, relevant messages to customers without manual intervention then Dotdigital is your solution. With Dotdigital, your marketing can anticipate every customer move and respond instantly, without you lifting a finger. Dotdigital makes this a reality with powerful marketing automation that’s built for precision and scale.

With our intuitive program builder, you can create dynamic, behavior-driven journeys that adapt to each customer’s unique path. Whether it’s a welcome series triggered by a new sign-up, a cart recovery email based on browsing behavior, or a loyalty reward after a repeat purchase – every message is timely, relevant, and automated.

Dotdigital’s platform taps into real-time web insights, purchase history, and engagement data to trigger personalized communications across email, SMS, websites, and more. You can segment audiences with laser focus, automate complex workflows, and deliver content that resonates – all without adding to your team’s workload.

This level of automation doesn’t just save time, it drives results. By meeting customers where they are, with what they need, when they need it, you turn casual browsers into loyal advocates faster and more efficiently.

Help for Heroes, for instance, effectively implemented customer retention strategies using Dotdigital’s automation tools.

“I appreciate the platform’s user-friendliness and intuitive design. Tasks like creating segments, building emails, designing automations, and integrations are straightforward. Dotdigital assisted in implementing complex customer retention automations to align with our business goals. It is a powerful platform and I would highly recommend it.”

– Dee Bajaj, Ecommerce Marketing Manager, Help for Heroes

Go beyond email automation

Your customers engage with brands through multiple platforms, and their journey is often complex. Relying on just one communication channel can make it difficult to deliver a consistent and personalized experience at every touchpoint. This may lead to a fragmented customer journey.

This is a common challenge, especially since consumers typically use around 10 different channels during their buying journey. To truly connect with them and encourage action, your marketing strategies must reach them wherever they are, ensuring every interaction feels personal.

Dotdigital allows you to move beyond just email. We bring all your essential marketing channels together in one place. So you can deliver the perfect message, on the right channel, at the best time. 

With Dotdigital, you can create smooth customer journeys across:

• Email
• SMS and MMS
• WhatsApp
• Web (popovers, personalization)
• Mobile app push notifications
• Live chat
• In-app messaging

With our drag-and-drop program builder, you can easily create consistent, personalized journeys across these diverse channels. What truly sets us apart is our unmatched global reach: unlike many platforms that offer SMS in just a few countries, Dotdigital helps marketers connect with customers in over 220 countries and territories. We’re ready to support you on new and emerging channels too as part of our dedication to innovative marketing.

This makes sure you can engage your global audience on their preferred local channels, building a truly unified and effective communication strategy.

Finally, you can perfect your entire strategy with comprehensive cross-channel reporting. This lets you gain deep insights and refocus efforts where they’ll have the greatest impact. 

Unify your data

A big challenge in marketing is having scattered customer data. When information is spread across multiple sources, it becomes difficult to get a complete and accurate view of who your customers truly are. This fragmented understanding of your audience often leads to missed opportunities to connect with your audience in a meaningful way.

Dotdigital’s platform solves this problem. Our platform brings together all your customer data from every touchpoint — across email, SMS, ecommerce, CRM, loyalty programs, and more — into a single platform. This creates a single customer view (SCV), a real-time, 360-degree profile of each customer that eliminates data silos and guesswork.

With this complete picture, you can anticipate customer needs, deliver hyper-relevant experiences, and make every interaction count.

With Dotdigital, you can:

• Truly understand your customers: Know their preferences, behaviors, and buying habits at a glance.
• Segment with precision: Create highly specific audience groups based on any piece of data you have – not just email opens.
• Personalize with scale: Deliver messages that truly resonate because they’re based on their full history, not just a guess.
• Predict and act on future needs: With predictive analytics, you can anticipate what customers want next, leading to proactive and effective marketing. 

Hyper-personalization that converts

Customers today crave relevant and personalized experiences. In fact, 71% of consumers expect companies to provide personalized interactions, and many are frustrated when they don’t. 

Dotdigital helps you to tackle these challenges by going beyond basic personalization. Our platform empowers you to deliver deep, data-driven experiences that adapt in real-time — across email, SMS, web, and more — based on each customer’s unique behavior, preferences, and lifecycle stage.

Here’s what you can achieve:

• Behavior-triggered web content: Display dynamic website content based on browsing behavior, purchase history, or engagement.
• Unique coupon codes: Automatically generate and send one-time-use discount codes to drive urgency and prevent misuse.
• Smart product recommendations: Use AI to suggest products based on past purchases, browsing patterns, or what similar customers bought.
• Personalized popovers that convert: Trigger branded, SEO-friendly popovers based on real-time behavior — like exit intent, scroll depth, or time on page.
• Dynamic email content blocks: Swap in real-time content like location-based store info, weather-based product suggestions, or live inventory updates.
• Lifecycle-based automation: Automatically tailor messages to where customers are in their journey — from welcome series and birthday offers to win-back campaigns.

Built to scale

Your business is ready for growth, and your marketing automation platform should support that journey. Dotdigital is built to scale with ease, offering the flexibility, integrations, and support you need – whether you’re running a single store or a global enterprise with multiple brands and markets. You can bring your ideas to life without being blocked by developers, data, or design. 

Here’s how Dotdigital makes sure your marketing can grow as fast as your business does:

• Pre-built integrations: Instantly connect with leading platforms like Adobe Commerce, Shopify, Salesforce, and Microsoft Dynamics. Get up and running fast with proven integrations that sync your data and workflows.
• Custom integrations and APIs: Need something unique? Our robust, well-documented APIs and custom integration capabilities makes sure Dotdigital fits perfectly into your tech stack, no matter how complex.
• Advanced data handling: Effortlessly manage and unify data from multiple sources, enabling real-time segmentation, personalization, and reporting as your business grows.
• Global reach: Engage customers worldwide with native SMS delivery to over 220 countries and territories, ensuring compliance with local regulations.
• Multi-store and multi-site support: Manage multiple brands, stores, or regions from a single platform. Our parent and child account structure simplifies oversight, execution, and reporting across complex business models.
• Language and currency flexibility: Make a strong first impression in every market with multi-language and multi-currency support, making sure your messages are relevant and accessible to all audiences.
• Professional services: From onboarding and custom technical solutions to ongoing consultancy, our expert team partners with you to solve challenges and accelerate your growth.

You’ll never feel limited by your marketing automation platform again, whether you’re launching new products, entering new markets, or expanding your channel presence.

Great support you can count on

Investing in advanced marketing technology is a smart decision, but without the right support, even the best tools can fall short. If you’ve ever struggled with complex setups, lacked expert guidance, or experienced delays in receiving help when you needed it most, you are not alone.

Dotdigital’s support team is there for you, anytime, anywhere. You’ll gain access to experts dedicated to bringing your marketing vision to life, ensuring you receive human support whenever you need it.

What sets Dotdigital’s support apart?

• Dedicated onboarding: Our onboarding specialists ensure a smooth, confident start. From smooth data migration to setting up best practices, we’ll have you up and running in no time.
• Creative services: Need eye-catching email templates, expert creative consultancy, or tailored template kits for emails and landing pages? Our in-house creative team turns your vision into stunning, high-performing campaigns.
• Strategic account management: You’ll be paired with a dedicated account manager who understands your business and helps you achieve your marketing goals using Dotdigital.
• Deliverability expertise: Our deliverability team provides ongoing advice and hands-on support to maximize inbox placement and campaign results.
• Custom technical solutions: From advanced integrations to bespoke automations, our technical consultants help you tailor Dotdigital to your unique needs and business processes.
• Ongoing consultancy: Tap into our marketing experts for strategic guidance, campaign reviews, and data-driven insights that keep you ahead of the competition.
• Responsive, multi-channel support: Whether by phone, live chat, or email, our global support team is available around the clock, with average response times of just 20 seconds and a 99% customer satisfaction score.

Sustainable marketing for a better future

At Dotdigital, we believe in growing your business thoughtfully. As the first carbon-neutral marketing automation platform powered entirely by renewable energy, we provide a future-proof solution.

Making a positive environmental impact is a core priority for us at Dotdigital. Our commitment to sustainability is a key reason why customers choose us again and again. By partnering with Dotdigital, you are not only investing in superior marketing technology but also helping to create a more sustainable future.

Choose Dotdigital today

Looking for the right marketing automation solution? Dotdigital is here to help. Our comprehensive platform gives you everything you need to connect with your audience, boost engagement, and grow your business.