+ open rates
+ click-through rates
After a few years of upheaval, including a relocation to new premises and migration to a new Magento 2 website, agency Kanuka Digital helped to overhaul the brand’s digital presence through on-site content and SEO, while building its email marketing strategy from the ground up.
Dotdigital, which integrates seamlessly with Magento 2, was the perfect fit to complement the brand’s strong omnichannel presence.
Using Dotdigital the team at Kanuka Digital worked with Tile Giant to create three workflows to engage customers, drive website traffic, and generate conversions using custom designs based on the website. The integration with Magento unlocked data across the entire customer lifecycle, paving the way for smarter and more relevant marketing automation campaigns.
Using Dotdigital the team at Kanuka Digital worked with Tile Giant to create three workflows to engage customers, drive website traffic, and generate conversions using custom designs based on the website.
In the first six months of implementing the automaton programs around £74,000 in revenue was tracked. After 12 months a total of £240,000 in revenue was tracked and attributed to these data-driven campaigns.
Moreover, during the four-month peak of COVID-19, tracked revenue reached £126,000 as demand for tile samples soared.
The new automations enjoy consistent open rates of between 40-50%, higher than standard BAU sends, and click rates of between 15-25%. A once under-utilized acquisition channel is now accountable for over 5% of monthly revenue, with an 8% increase in conversion rate.