Due to the outbreak of the Covid-19 pandemic in 2020, Action for Children was forced to cancel fundraising events planned for the year. This included the charity’s flagship corporate sleepout event which has raised over £12million for children in crisis since its creation in 1998.
With events cancelled, 40% of fundraising income was at risk. The organization had to adapt and innovate to find an alternative way to raise money for those relying on its help and services. In the space of three months, Action for Children designed a brand-new mass-participation event and delivered a celebrity-led virtual sleepout.
To maximize its impact and ensure all sign-ups attended the event, Action for Children needed to create an unforgettable journey to drive fundraising efforts. To do this, it took advantage of dotdigital’s pages and forms, marketing automation, and omnichannel functionality.
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