Flagship event
The ultimate marketing playbook live
Thursday 19th June
9:30am – 5:00pm BST
Pergola on the Wharf
Canary Wharf,
London,
E14 5AR
What do sweets, strategy, and sunshine have in common?
At least one will take center stage at our ultimate marketing event — and we promise the others won’t be far behind.
Join us for a day of insight, inspiration, and celebration at Dotdigital’s flagship event, created for marketers, by marketers.
We know the marketing world can be a whirlwind — you’re expected to juggle roles, master every channel, and deliver results. That’s why we’re bringing you a day packed with expert-led sessions, real-world tactics, and a chance to raise a glass to you and your ultimate marketing team.
Keynote speaker: Jamie Laing
Jamie Laing is a British media personality, entrepreneur, and presenter who rose to fame through household shows and his successful business ventures. As a charismatic figure on British television and radio, Jamie has built a successful career in entertainment and entrepreneurship.
Jamie is the founder of podcast production company Jampot Productions and Candy Kittens, the fastest growing confectionery company in Europe. Under Jampot, he hosts two chart-topping podcasts – NewlyWeds, the No.1 podcast alongside wife Sophie Habboo, which had a sold-out tour in 2024. And Great Company, where he has interviewed the likes of Madeline Argy, Elizabeth Day and Yungblud.
Jamie is the host of a prime BBC Radio 1 Show, has appeared on Strictly Come Dancing [BBC] where he placed second in 2020, and has partnered with the likes of Burberry, Spotify and CeraVe.
Ultimate marketing playbook topics
Our 2025 Ultimate marketing playbook is bigger, better, and packed with everything marketers need to stay ahead.
At our live event, we’ll be bringing some of these key topics to life — and for everything else, you can dive into the full playbook when it launches post-event.
Strategy and planning
Brand positioning and messaging (Live)
Campaign planning and execution
Content marketing (Live)
Brand positioning and messaging (Live)
This is where your brand finds its voice and decides what it stands for. It’s not just about looking good, it’s about being remembered for the right reasons.
Ultimate marketing expert:
Campaign planning and execution
From big ideas to buttoned-up timelines, this is where creative meets calendar. Plan smart, launch smoothly, and keep things moving without the chaos.
Ultimate marketing expert:
Content marketing (Live)
Create stuff people want to read, watch, or share. It’s not about shouting louder, it’s about saying something worth listening to.
Ultimate marketing expert:
Digital Marketing
Cross-channel personalization (Live)
Marketing automation (Live)
Paid Search (Live)
Social media (Live)
Reviews and social proof (Live)
Loyalty and retention marketing
Cross-channel personalization (Live)
Make every interaction feel like it was meant just for them. Whether it’s email, website personalization, SMS or WhatsApp, consistency and relevance are the name of the game.
Ultimate marketing expert:
Marketing automation (Live)
Let the tech handle the routine stuff so you can focus on the fun parts. Think of it as your behind-the-scenes crew keeping things running.
Ultimate marketing expert:
Paid Search (Live)
Be the answer when someone’s actively looking. It’s your chance to show up at just the right moment—without waiting for them to find you.
Ultimate marketing expert:
Social media (Live)
It’s more than likes and shares. It’s where your brand gets to be human, have conversations, and stay top of mind in a scroll-happy world.
Ultimate marketing expert:
Reviews and social proof (Live)
People trust people. So when your customers say nice things, make sure others see it. It’s word of mouth, just with a lot more reach.
Ultimate marketing expert:
Loyalty and retention marketing
Give your fans a reason to stick around. Whether it’s perks, points, or just feeling appreciated, loyalty is built one good experience at a time.
Ultimate marketing expert:
Data and analytics
Data privacy and security
Attribution models
Data analytics and reporting
Data privacy and security
Handle data with care. When people trust you with their info, it’s your job to keep it safe and treat it with respect.
Ultimate marketing expert:
Attribution models
Not all clicks are created equal. This is how you figure out what’s actually driving results—and what’s just along for the ride.
Ultimate marketing expert:
Data analytics and reporting
Turn all those charts and numbers into real insights. Because knowing what happened is good, but knowing what to do next is even better.
Ultimate marketing expert:
The countdown is on to the ultimate marketing event
Days
Hours
Minutes
Seconds
When
Thursday 19th June
9:30am – 5:00pm BST
Where
Pergola on the Wharf
Canary Wharf,
London,
E14 5AR
Meet our ultimate marketing speakers
Jamie Laing
Media Personality & Entrepreneur
Keynote speaker
Nick Trueman
Director
Spec Digital
Stephanie Gillies
Marketing Director, UK
Trustpilot
Chris Combemale
Director of Policy and Public Affairs
DMA
James Sandbrook
Co-founder
The Marketing Meetup
Ellen Baker-Steele
CRM Manager
Lily's Kitchen
Ben Muir
CEO
Unsociable
Phil Draper
General Manager, EMEA
Dotdigital
Why attend?
Meet the experts,
Get face time with top digital marketing minds from Dotdigital and our brilliant partners like Trustpilot, Spec Digital, and The Marketing Meetup. Bring your questions, your challenges, and your curiosity and leave with tailored advice you can actually use.
Connect with marketers who get it
This is your chance to network with fellow marketers who are just as passionate about growth, creativity, and innovation as you are. Share ideas, swap stories, and spark collaborations that could take your next campaign to the next level.
😎 Experience marketing inspiration
We’ve designed this event to be as dynamic as the ideas we’ll explore. Think vibrant venue, immersive sessions, and a relaxed, stylish atmosphere. We’ll top things off with delicious food, refreshing drinks, and a terrace perfect for soaking up the summer vibes.
Ready to join us?
We are already approaching 75% capacity following the popularity of last year’s event. Please reserve your place now to avoid disappointment.
Please note that this event is aimed at brand marketers. Vendors and agencies will need to be approved by the team before your registration is confirmed.
Have additional questions? Get in touch with us.
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