CONSUMER INSIGHTS REPORT

The loyalty divide

What consumers want marketers to know

Loyal customers bring certainty, boost brand reputation, and increase revenue. So how do you get them, and keep them? This report, including data from a global survey of 3,000 consumers, reveals exactly what drives loyalty, what rewards customers desire, and why the right channel mix matters.

  • 78% of consumers find marketing personalization ‘just right’ but only 22% find marketing ‘very relevant’
  • 62% of consumers prefer points-based loyalty programs
  • 68% of Gen Z are open to daily loyalty program updates

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