Forrester study

The Total Economic Impact™ of Dotdigital

A lot of brands make big claims about driving revenue and guaranteeing growth – but can they back it up? Integrity is at the core of Dotdigital. That’s why we commissioned Forrester Consulting to conduct a study into the total economic impact of adding Dotdigital to your marketing stack.


return on investment


cost savings per year

$1 million+

increase in profit


improvement in efficiency of marketing process


of marketing contact database


in customer engagement

Data visibility

improved positively impacting CX

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About the study

Discover the ROI of Dotdigital

Dotdigital commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study. The purpose of the study is to examine the potential return on investment (ROI) of Dotdigital.

By conducting anonymous interviews with existing Dotdigital clients with results combined into a single composite organization, Forrester found that companies that invest in our marketing automation and customer engagement technology can experience a 409% ROI.

This study will help you understand the full financial impact of Dotdigital. Thanks to our powerful marketing automation and cross-channel marketing capabilities, Dotdigital clients can improve efficiency and save thousands in cost savings.

"Dotdigital offers programs that we would not have built and delivered without the automation and product recommendation capabilities that this allows. It’s opened up to us an opportunity that we didn’t pursue before, so it allows us to be innovative"
Senior Marketing Manager, Utilities
"With Dotdigital, we can practically set up as many campaigns as we like, without having an incremental cost for setting up different segments."
Senior Marketing Manager, Utilities
"We are far more agile than we were before whether that’s in terms of sorting out the data, building content, sorting out the creative, and actually deploying campaigns."
Senior Marketing Manager, Utilities
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Save time and get the TEI infographic

If you haven't got time to read the full study, we have a handy little infographic outlining the Forrester study's key findings.