Our awards are judged by true industry leaders who are at the cutting edge of marketing. This is your chance to show off your marketing superpowers to the world.
We’re looking for brands that can demonstrate how they’ve used Dotdigital to enable demonstrable growth and ROI. We’ll be looking not only for creativity and effectiveness, which is the essence of marketing excellence, but also for marketing stories that can inspire us all and make us proud to represent the industry.
Do we need to answer this question? If you’ve been to a Dotties award ceremony before you’ll know they’re packed full of glitz and glamour, with show-stopping entertainment, and a special celebrity host.
The charmingly straight-talking, quick-witted Kerry Godliman is one of the country’s best performers. Kerry is best known for her appearances on Mock The Week, Live At The Apollo, Michael McIntyre’s Big Show, Taskmaster, Hypothetical, Ultimate Worrier, The Jonathan Ross Show, The Royal Variety Performance and 8 Out Of 10 Cats.
Kerry’s acting talents have seen her receive critical acclaim for her roles in After Life, Whitstable Pearl, Call The Midwife, Derek, Save Me, Bad Move, Carters Get Rich, Mascots and Adult Material.
Kerry is currently on tour with her stand-up show, BOSH. Now you can see her live on our stage as she joins us to host The Dotties 2022 for a night to remember at Troxy, London.
There’s no denying that many marketers miss the mark when it comes to data. So, if you’re proud of how you handle data, this is the category for you. Mastering the data lifecycle is no mean feat. We want to know how you slice and dice your audience to create an enhanced customer experience; one that positively impacts your bottom line. The geekier the entry, the better!
Here’s what we’re looking for:
Has automation transformed your marketing results? Are you triggering intelligent messages based on customer actions? We want to know the ins-and-outs of your best marketing automation. It could be a high performing loyalty program or a rule-based event series. To bring home the award you should show how program builder has benefited your business. Inspire other users to work smarter!
Here’s what we’re looking for:
This award is for brands who have shown some omnichannel flair. Dotdigital connects seamlessly with other systems to join up the customer experience. Let us know which tactics and tools you’ve used to meet audiences in their own moments. We want to know how you’ve engaged the right customer at the right time on the right channel.
Here’s what we’re looking for:
This award recognizes original, visionary creative talent. We want to see your most glittering campaign; a visually inspired email that engages your audience and makes your competitors think twice about their own designs. This category isn’t about open rates or ROI – it’s pure show! Does your email campaign look drop-dead gorgeous?
Here’s what we’re looking for:
How does your winning campaign measure up? Which Dotdigital tools helped you achieve your brilliant, revenue-smashing campaign? We want to know what data you used to craft a message that drove your contacts to act.
Here’s what we’re looking for:
Which campaign knocked your customers’ socks off? How did you use Dotdigital to orchestrate an inspired message that stirred audiences? We want to know which tools helped your business gain traction in the inbox, on mobile, online.
Here’s what we’re looking for:
Does your campaign cut through the noise? Have you used welcome programs, abandoned cart triggers, and preference centers to entice customers into buying from your online store? If your mission is to create a stellar customer experience, this category is for you. We’re on the lookout for aspiring brands who are taking ecommerce by storm.
Here’s what we’re looking for:
The winner of this award will demonstrate their commitment to delivering excellence for a charitable cause or social movement. Show us how you identified a specific audience – it might be donors, volunteers, supporters, or members – and created a meaningful campaign that ultimately helped others. Whichever the medium, whatever the creative, we want to celebrate those pushing the boundaries of NFP marketing.
Here’s what we’re looking for:
Is your brand a master of the Dotdigital Platform? Have you pushed boundaries when it comes to the features of the platform? Perhaps you’ve even helped shape a future piece of functionality because your campaign needs. When it comes to your campaigns, have they been a sensational hit with the masses? Have readers consumed your content with intrigue and clicked through to complete the desired action? If yes, you may well place top of the league among Dotdigital’s customers. We want to know where you’ve excelled and how while revealing which customer engagement tactics helped you deliver such outstanding results.
Here’s what we’re looking for:
The ‘Best services partner of the year award’ acknowledges the outstanding success and innovations of a partner in the service business: celebrating their outstanding use of the platform, impressive campaign achievements and contribution to the Dotdigital ecosystem. This award celebrates an outstanding partner who has continued to champion customers in turning some of this year’s biggest marketing challenges into opportunities – shaping trends, accelerating digital growth and creating a seamless customer experience.
Note this award will be selected via panel and doesn’t require a nomination, all active services partners are nominated.
Dotdigital is proud to partner alongside many other technology platforms to help customer achieve their marketing goals smarter and faster. This award recognizes the partner who helps to create a seamless experience between their own technology and the Dotdigital platform. As well as promoting Dotdigital as the engagement platform of choice for their customer base.
Note this award will be selected via panel and doesn’t require a nomination all active technology partners are nominated.
Right now, there are globally over 15 billion mobiles receiving SMS messages. With open rates known to be as high as 98%, it’s no wonder SMS is the channel of choice to deliver important messaging to the masses.
Does your business deliver empowering SMS messaging in time of need? Perhaps you’re building loyalty with real-time API powered sends, or simply informing and notifying your customers to keep them in the picture.
We’re looking for cleverly designed and strategized messages that rise above the rest – Messages that matter, with demonstrative contributions to its audience’s wellbeing and engagement.
Here’s what we’re looking for:
Responsible marketing is an approach that ensures you’re not just meeting customers’ needs but also having a positive impact on them along with the community you both occupy. It’s about building trust, and there are several ways brands can do this.
This is a chance to showcase your best responsible marketing campaign, championing one or all of these themes:
This award is brought to you by Dotvoice
At Dotdigital our internal employee community and wellbeing is incredibly important to us, that’s why we created Dotvoice. It empowers employees to make a difference by coming together to discuss their experiences, passions and goals, encouraging each other to make changes and start new initiatives.
The four pillars of Dotvoice are – Wellbeing, Diversity & Inclusion, Sustainability and Community – each connects employees around the global with a common passion.
Here’s what we’re looking for:
Have you or another team member empowered your brand using Dotdigital? This award is for an individual who has
demonstrated personal development while advancing their brand. Who has furthered your team’s marketing zeal to meet targets, execute strategy, and engage audiences? The winning candidate will be someone with a steadfast work ethic who’s determined to succeed.
Here’s what we’re looking for:
Calling all trailblazer teams! This category is for marketers who’ve demonstrated practical and innovative ways of reaching targets and engaging customers. How has your team used the Dotdigital platform to generate outstanding results? We want to know the areas where your team has upskilled and improved. Teamwork makes the dream work!
Here’s what we’re looking for:
At Dotdigital we’re fully invested in our customers’ success and guarantee the availability of all tools needed to design top-notch consumer touch points. This award celebrates a stand-out customer relationship that takes full advantage of our hands-on support and toolkit with mind-blowing results.
This year’s winner has demonstrated best use of the Dotdigital platform by placing trust in our capabilities and expertise, giving rise to campaigns that nurture an existing customer base while identifying and engaging an expanding audience.
Note: This award will be selected via our senior leadership team via panel and doesn’t require a nomination.
Here’s what we’ll be looking for:
WINNER – Bristol Airport
Bristol Airport were crowned the winners for taking data usage to the next level. Their ability to link data between web visits, email clicks, and purchase data from their CRM meant that almost a quarter of their revenue came from automated, data-driven campaigns.
WINNER – Parkdean Resorts
WINNER – Southampton Football Club
WINNER – TES
TES combined powerful messaging with positive imagery to stand out with their audience in this B2B campaign. They used a variety of action calls to help drive demand. This resulted in engagement ten times that of their normal campaigns.
WINNER – Anglian Water
WINNER – Jojo Maman Bébé
JoJo Maman Bébé’s automated after-care campaign produced a conversion rate 131% above average. Not only that, it produced a 60% open rate with messaging that helped customers get the most out of a previous purchase. This allowed them to successfully implement a cross-sell element that resulted in a 45% increase in click-through rates.
WINNER – Help for Heroes
WINNER – MrQ
WINNER – Silverbear
WINNER – Fresh Relevance
WINNER – Paragon DCX
WINNER – University of Nottingham
WINNER – Lauren Oliver from StrategiQ
WINNER – Ann Summers
The team at Ann Summers created a customer-centric strategy with data-driven automated campaign programs to drive personalised content. They dug into customer data to uncover insights and areas for optimization. True teamwork shows in their fantastic results.
Spekrix are a long-standing customer, but this year the platform integration and cross-company collaboration has gone from strength to strength. Spetrix’s team are a pleasure to work with. Exciting possibilities lay ahead.
To take a look at what we have coming up both virtually and in-person see here.
Our expert panel of judges is well-versed in customer experience. We’ve selected eight industry professionals who are passionate about all things marketing, and know a great campaign when they see one.
President and Co-Founder,
Dotdigital
CEO, Founder & Author,
Holistic Email Marketing
Owner & Principal Consultant,
Twist Consultancy
Founder and CEO,
Alchemy Worx
Founder & CEO,
Email Optimization Shop
Senior Consultant,
Holistic Email Marketing
Founder & CEO,
eFocus Marketing
Founder & Strategy Director,
Let’s Talk Strategy
Fill in the form and we’ll send confirmation of your place by email. Tickets are limited so register early to avoid disappointment.
Make sure that all delegates are registered to secure enough tickets for your entire team.
For group tickets (10+) please email: events@dotdigital.com
You must be an active Dotdigital customer to enter and your campaign/entry must have taken place between August 2021 and November 2022.
It’s totally free!
It will be guestlist entry on the night, no need for a ticket.
Yes, you may include supporting documents for our judges to review, this can be in the form of images and videos.
First you need to register with our awards platform, then select a region, and then select your award, the rest is down to you!
Yes, of course, you can save and come back to your entry as many times as you’d like.
The shortlist will be announced in early November.
The ceremony will be held on 17th November at The Troxy, London.
There is no specific dress code for The Dotties, although we would love it if you dressed smart to celebrate the night with us. However you feel your best. No shorts or flip flops allowed please!
6.30pm – Registration, refreshments and food stalls open
8.00pm – Opening set and award presentation from celebrity host
9.30pm – Entertainment from Live DJ and band
11.30pm – Bar closes
