WhatsApp marketing playbook
Convert on the world’s most popular messaging app
Users globally
WhatsApp is the world’s most popular messaging app, reaching audiences all over the world.
Minutes
Users of the app spend 33 minutes a day there.
Open rates
Get your message seen by your audience.
Users globally
WhatsApp is the world’s most popular messaging app, reaching audiences all over the world.
Minutes
Users of the app spend 33 minutes a day there.
Open rates
Get your message seen by your audience.
Stand out and drive conversions with WhatsApp
Added into your existing channel mix, WhatsApp helps you create positive experiences at every touchpoint. Put your brand front and center with visual content and eye-catching call-to-actions. That way you’ll stand out on a channel your competitors probably aren’t using. WhatsApp is a personal, immediate, and convenient. Build better relationships with your audience on a channel that has industry-defying open and click-through rates.
Tom Ashmore
Marketing Project Lead
Mortons Media Group
As a business, we believe in providing a wide range of communication channels for our customers. Ensuring that we can reach and engage with them in the most effective way possible is central to our marketing strategy.
When Dotdigital introduced WhatsApp as a communication option, it felt like a natural progression for us to incorporate it into our approach.
Better delivery rate than other channels
With WhatsApp, you’ll rarely end up in spam thanks to Meta’s template rules.
More conversions
Whether it’s sending reminders or exclusive offers, turn conversations into conversions. Fast.
Tom Ashmore
Marketing Project Lead
Mortons Media Group
As a business, we believe in providing a wide range of communication channels for our customers. Ensuring that we can reach and engage with them in the most effective way possible is central to our marketing strategy.
When Dotdigital introduced WhatsApp as a communication option, it felt like a natural progression for us to incorporate it into our approach.
Better delivery rate than other channels
With WhatsApp, you’ll rarely end up in spam thanks to Meta’s template rules.
More conversions
Whether it’s sending reminders or exclusive offers, turn conversations into conversions. Fast.
So, you want to get started with WhatsApp marketing?
Find tips, tricks and guidance on Meta, capturing mobile numbers and more. We give you the information you need to kickstart marketing on WhatsApp. Plus, we share seven use cases to help inspire your marketing strategy as soon as you’re set up with the channel. Whether you’re in ecommerce, non-profit, education, or memberships, WhatsApp is the key to deeper engagement.
How to benefit from the WhatsApp marketing playbook
Our playbook will give you important context as to why savvy marketers are turning to WhatsApp to increase engagement and conversions, along with benefits and industry statistics.
Understand the scale of the channel and its importance in mobile marketing.
See why marketers are using WhatsApp to engage deeper with their audiences.
Get direction and inspiration to diversify your channel mix with WhatsApp.
