CHEATSHEET FOR EDUCATION MARKETERS

Delivering personalized experiences: 4 steps to boost conversions

Grab students’ attention with meaningful and relevant communications that inspire action.

Start creating meaningful, highly-relevant communications today

In today’s saturated education market, personalized student experiences are key to cutting through the noise and making your brand heard.

Whether it’s an email with a first-name greeting, or a newsletter that features on-campus events based on past attendance, personalization has the power to make prospective and current students feel special and valued.

In this cheatsheet, we delve into:

The types of data to collect for personalization purposes, and how to use it effectively
Traits and behaviors you should be segmenting your student audience on
Easy ways to incorporate personalized, dynamic content into your education marketing campaigns
Utilizing AI technology for personalization

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