CHEATSHEET FOR EDUCATION MARKETERS
Delivering personalized experiences: 4 steps to boost conversions
Grab students’ attention with meaningful and relevant communications that inspire action.
Start creating meaningful, highly-relevant communications today
In today’s saturated education market, personalized student experiences are key to cutting through the noise and making your brand heard.
Whether it’s an email with a first-name greeting, or a newsletter that features on-campus events based on past attendance, personalization has the power to make prospective and current students feel special and valued.
In this cheatsheet, we delve into:
- The types of data to collect for personalization purposes, and how to use it effectively
- Traits and behaviors you should be segmenting your student audience on
- Easy ways to incorporate personalized, dynamic content into your education marketing campaigns
- Utilizing AI technology for personalization