Cheatsheet for education marketers

Delivering personalized experiences: 4 steps to boost conversions

Grab students’ attention with meaningful and relevant communications that inspire action

Cheatsheet: Delivering personalized experiences

In today’s saturated education market, personalized student experiences are key to cutting through the noise and making your brand heard.

Whether it’s an email with a first-name greeting, or a newsletter that features on-campus events based on past attendance, personalization has the power to make prospective and current students feel special and valued.

In this cheatsheet, we delve into:

  • The types of data to collect for personalization purposes, and how to use it effectively
  • Traits and behaviors you should be segmenting your student audience on
  • Easy ways to incorporate personalized, dynamic content into your education marketing campaigns
  • Utilizing AI technology for personalization

Download now and start creating meaningful, highly-relevant communications today.


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