CMO TRACKER

Discover top trends disrupting the marketing landscape in 2024

Tap into actionable insights from Dotdigital’s CMO Tracker to optimize your marketing strategy for the year to come.

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Nearly half of CMOs feel unprepared to evolving
regulations, particularly around data privacy.

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of marketers struggle with a lack of confidence and skill in utilizing AI effectively.

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Over a third of CMOs’ biggest challenge is increased competition in their industry.

Future-proof your marketing strategy

As a CMO, staying ahead of the curve is crucial for building brand awareness, driving customer engagement, and achieving business goals. Pulled from insights gathered by surveying 750 marketing leaders around the world, this exclusive report empowers you to navigate the ever-evolving landscape with confidence.

Executive
Summary

The results reflected in this comprehensive report address the global contemporary dynamics and challenges marketers face. This is the beginning of a new trend report defined not by analysts but by marketing professionals themselves.

Milan Patel

CEO, Dotdigital

“Despite the challenges that come with rapid innovation and stringent regulations, the momentum towards data-driven customer experiences is undeniable.”

Juliette Aiken

CMO - Dotdigital

“Marketers we speak to are increasingly looking for a marketing automation platform with CDP-like capabilities. This is key to customer-centricity in marketing which is good for business and consumers alike.”

Unlock the power of data-driven strategies

Discover the latest trends impacting customer behavior and learn how to translate them into actionable insights. This report provides a framework to guide you in crafting a data-driven marketing strategy that optimizes your funnel for maximum ROI.

Before you jump in, here’s a sneak peek at what’s inside

Don’t waste time and resources on outdated marketing tactics. The CMO Tracker will help you gain the knowledge you need to develop a winning strategy that resonates with your target audience and propels your brand to new heights. With insider information from CMOs in 10+ industries, this report is guaranteed to be a game-changer.

Discover the top trends shaping marketing plans in a changeable landscape.

Gain actionable insights streamline your marketing funnel and eliminate wasted resources.

Develop a data-driven approach to identify the trends that offer the most potential for your brand.

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