The Dotdigital Blog
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Latest posts
- The power of double opt-in (DOI) for email deliverability
- How machine learning reads your mind: The personalization power of Spotify playlists
- 5 SMS welcome series messages to hook new subscribers
- How to use marketing automation in the financial services industry
- The DPDI Bill: What this means for marketers
Customer-first marketing
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Customer data
The DPDI Bill: What this means for marketers
Discover how the DPDI Bill impacts the UK marketing landscape and learn to adapt your strategies for success in this comprehensive guide.
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Customer data
The power of preference centers
Discover how preference centers can drastically improve your email marketing strategy by respecting customer data privacy, offering personalized experiences for maximum engagement, and conversion.
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Customer data
Dotdigital’s 2023 releases wrapped up: what’s landed this year
Explore Dotdigital's top 5 releases for 2023 including WinstonAI, unified data, SMS/MMS channels, enhanced UI/UX, and powerful integrations.
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Customer data
Apple iOS 17 link tracking protection: a marketer’s guide
Learn all about Apple's iOS 17 update, how its link tracking protection affects digital marketing, and tips to adapt strategies for a privacy-focused future.
Curated content from our newsletters
Tips and tricks
- What is SMS marketing?
- 5 enchanting Halloween email marketing campaign ideas
- 3 tips to nail your D2C marketing strategy
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Email marketing best practices
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Email marketing
St. Patrick’s Day email strategies and subject lines
Ready to make your subscribers feel lucky this St. Patrick's Day? Read our blog of email strategy examples and captivating subject lines that will charm your audience.
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Email marketing
Easter marketing: Email, SMS, and subject line ideas
Unleash your brand's potential this Easter with captivating marketing campaigns. Explore innovative ideas inspired by these email examples, SMS campaigns, and more.
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Email marketing
5 steps towards a successful email marketing campaign
Want to make your emails stand out? Discover the steps you need to take to make your email marketing campaigns successful.
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Customer data
The power of preference centers
Discover how preference centers can drastically improve your email marketing strategy by respecting customer data privacy, offering personalized experiences for maximum engagement, and conversion.
Free email marketing resources
All blog posts from Dotdigital
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Social media marketing
May 2024 social media calendar
Spring into action with your May marketing. Craft winning campaigns for Mother's Day, Mental Health Awareness Month, and more. Our essential social media calendar is packed with ideas for social media, email, and SMS.
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Deliverability
The power of double opt-in (DOI) for email deliverability
Discover the power of double opt-in (DOI) in email marketing and how it can boost your email deliverability. Uncover its benefits, including improved list quality, sender reputation protection, and defense against malicious attacks.
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Industry trends
How machine learning reads your mind: The personalization power of Spotify playlists
Ever wonder how Spotify crafts those eerily perfect playlists? It's not magic, it's machine learning. Dive into the tech behind your personalized soundtrack and explore Spotify's latest features that take music curation to a whole new level.
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SMS marketing
5 SMS welcome series messages to hook new subscribers
Inboxes overflowing? Attention spans shrinking? SMS welcome series are your secret weapon. Craft attention-grabbing messages that get seen, leverage sky-high open rates, and turn new subscribers into loyal fans. Learn how with these winning strategies.
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Automation
How to use marketing automation in the financial services industry
Generic marketing won't win in the financial services industry. Learn how to engage every customer with personalized messages by using marketing automation.
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Customer data
The DPDI Bill: What this means for marketers
Discover how the DPDI Bill impacts the UK marketing landscape and learn to adapt your strategies for success in this comprehensive guide.
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Marketing skills
How we revived an apparel brand with data-driven marketing
Discover how Dotdigital's data-driven marketing tools helped an apparel brand combat declining sales and low engagement by creating personalized and engaging experiences.
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Automation
How to use marketing automation in higher education
Tired of generic brochures and mass emails? Attract top students with engaging journeys using marketing automation. Learn how to nurture leads, streamline workflows, and boost enrollment.
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SMS marketing
Why is SMS the perfect addition to any marketing mix?
Elevate your marketing strategy with the power of SMS marketing. Drive sales, increase app downloads, and gather valuable customer feedback.
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Cross-channel marketing
Why cross-channel marketing matters
Discover the significance of cross-channel marketing in today's digitally driven world. Learn how it can help you connect with customers across their preferred platforms, create personalized experiences, and guide them through their buying journey.
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International Women’s Day: has it become a sales gimmick?
Is International Women’s Day becoming little more than another opportunity to sell? How can you plan a IWD strategy that makes a difference? Let's find out.
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SMS marketing
What is MMS and why you should start now
MMS marketing provides an engaging multimedia experience and enhances your customer engagement. Learn more about how MMS marketing differs from SMS and its benefits for your marketing success.