The Dotdigital Blog
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MCP’s explained: Connect your marketing data to your LLM of choice
Learn what an MCP server is, how it connects AI tools with your marketing stack, and what you can do with Dotdigital’s MCP server.
Why owned data and organic growth have become mission critical
Paid channels are less predictable and harder to scale. With rising costs and limited visibility, our acquisition of Alia Software Inc. strengthens organic growth and helps brands build on owned data for the future.
Marketing trends
Cross-channel marketing strategies
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Cross-channel marketingWhatsApp marketing examples: what’s working right now (with proof)
Read moreSee how marketers are getting more from WhatsApp, with real examples, results, and a look at how it compares to email and SMS.
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Cross-channel marketingA complete guide on cross-channel, omnichannel, and multi-channel marketing
Read morePuzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
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Cross-channel marketingCross-channel marketing: which channel to pick
Read moreDiscover which marketing channel makes the most sense for your campaign with this flowchart.
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Artificial Intelligence6 ways AI improves your marketing campaigns (with proof)
Read moreDiscover how brands are using AI in marketing to save time, improve campaign performance, and drive measurable results.
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Email marketing best practices
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Email marketing10 World Cup marketing ideas to help you kick off your campaigns
Read moreThe 2026 football World Cup is about to grab your audience’s attention. Explore practical ideas, tips, and real brand examples to inspire your World Cup campaigns.
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Email marketingHow to get more value from your customer success team
Read moreMarketers are juggling a lot, and there’s only so much you can do on your own. That’s where customer success comes in, not just to fix issues, but to roll up their sleeves and help you get more from your marketing.
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AutomationHow to use automation to make your marketing truly relevant
Read moreHere are five automation flows that help you show up for customers at exactly the right moment.
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Email marketing5 Father’s Day email examples, tips, and best practices
Read moreGet inspired with Father’s Day email marketing ideas and real examples, plus tips on segmentation and thoughtful messaging for your campaigns.
More marketing resources
All blog posts from Dotdigital
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5 reasons to sponsor the Dotdigital Summit
Read more5874 Commerce, sponsors of the Dotdigital Summit, explain why this is the one event where their goals, their audience, and their mission all land in the same room.
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Cross-channel marketingWhatsApp marketing examples: what’s working right now (with proof)
Read moreSee how marketers are getting more from WhatsApp, with real examples, results, and a look at how it compares to email and SMS.
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Social media marketingJuly 2026 social media calendar
Read moreJuly's full of moments worth posting about. Here are the key dates, awareness days, and seasonal hooks you need to know.
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Customer dataHow to build an ideal customer profile (ICP) using real customer data
Read moreIt’s time to stop guessing who your customers are. Here's how to build an ICP that helps you connect with and convert more customers.
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Customer experienceHow two-way SMS works and why it drives performance
Read moreSMS is getting harder to ignore, but clicks alone don’t build customer relationships. Discover how two-way SMS helps you create more personal conversations that build trust and drive results.
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Customer dataHow customer loyalty differs across generations and regions
Read moreFind out what customers across generations and regions really think about loyalty, including how they discover brands and what keeps them coming back.
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Email marketing10 World Cup marketing ideas to help you kick off your campaigns
Read moreThe 2026 football World Cup is about to grab your audience’s attention. Explore practical ideas, tips, and real brand examples to inspire your World Cup campaigns.
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Email marketing
How to get more value from your customer success team
Read moreMarketers are juggling a lot, and there’s only so much you can do on your own. That’s where customer success comes in, not just to fix issues, but to roll up their sleeves and help you get more from your marketing.
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Customer dataHow retail brands use customer segmentation to drive results (with proof)
Read moreSmart customer segmentations are replacing one-size-fits-all campaigns. See how retail brands can use segmentation to grow revenue and retention.
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Automation
How to use automation to make your marketing truly relevant
Read moreHere are five automation flows that help you show up for customers at exactly the right moment.
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Industry trends15 US customer stats you need to know
Read moreSee what real US customers are saying about how they discover brands, use AI, and what drives their loyalty.
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Industry trends18 UK customer stats you need to know about your audience
Read moreSee what real UK customers are saying about how they discover brands, use AI, and what drives their loyalty.
