The Dotdigital Blog
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MCP’s explained: Connect your marketing data to your LLM of choice
Learn what an MCP server is, how it connects AI tools with your marketing stack, and what you can do with Dotdigital’s MCP server.
Why owned data and organic growth have become mission critical
Paid channels are less predictable and harder to scale. With rising costs and limited visibility, our acquisition of Alia Software Inc. strengthens organic growth and helps brands build on owned data for the future.
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Marketing trends
Cross-channel marketing strategies
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Cross-channel marketingA complete guide on cross-channel, omnichannel, and multi-channel marketing
Read morePuzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
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Cross-channel marketingCross-channel marketing: which channel to pick
Read moreDiscover which marketing channel makes the most sense for your campaign with this flowchart.
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Artificial Intelligence6 ways AI improves your marketing campaigns (with proof)
Read moreDiscover how brands are using AI in marketing to save time, improve campaign performance, and drive measurable results.
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Cross-channel marketingThe not-so-basic basics: WhatsApp marketing in 2026
Read morePrzemek Szustak, Senior Product Manager, is sharing his experiences, advice, and knowledge on WhatsApp. Sharing why the channel performs so strongly, how brands can use it effectively, and how to do so without crossing the line into spam.
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Email marketing best practices
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Email marketingHow to get more value from your customer success team
Read moreMarketers are juggling a lot, and there’s only so much you can do on your own. That’s where customer success comes in, not just to fix issues, but to roll up their sleeves and help you get more from your marketing.
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AutomationHow to use automation to make your marketing truly relevant
Read moreHere are five automation flows that help you show up for customers at exactly the right moment.
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Email marketing5 Father’s Day email examples, tips, and best practices
Read moreGet inspired with Father’s Day email marketing ideas and real examples, plus tips on segmentation and thoughtful messaging for your campaigns.
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Cross-channel marketing
Cross-channel marketing: which channel to pick
Read moreDiscover which marketing channel makes the most sense for your campaign with this flowchart.
More marketing resources
All blog posts from Dotdigital
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Email marketingHow to get more value from your customer success team
Read moreMarketers are juggling a lot, and there’s only so much you can do on your own. That’s where customer success comes in, not just to fix issues, but to roll up their sleeves and help you get more from your marketing.
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Customer dataHow retail brands use customer segmentation to drive results (with proof)
Read moreSmart customer segmentations are replacing one-size-fits-all campaigns. See how retail brands can use segmentation to grow revenue and retention.
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Automation
How to use automation to make your marketing truly relevant
Read moreHere are five automation flows that help you show up for customers at exactly the right moment.
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Industry trends15 US customer stats you need to know
Read moreSee what real US customers are saying about how they discover brands, use AI, and what drives their loyalty.
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Industry trends18 UK customer stats you need to know about your audience
Read moreSee what real UK customers are saying about how they discover brands, use AI, and what drives their loyalty.
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Industry trends14 Singapore customer stats that every marketer needs to see
Read moreSee what real Singaporean customers are saying about how they discover brands, use AI, and what drives their loyalty.
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Industry trends17 Australian customer stats you need to know
Read moreSee what real Australian customers are saying about how they discover brands, use AI, and what drives their loyalty.
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Email marketing
5 Father’s Day email examples, tips, and best practices
Read moreGet inspired with Father’s Day email marketing ideas and real examples, plus tips on segmentation and thoughtful messaging for your campaigns.
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Social media marketingJune 2026 social media calendar
Read moreDiscover June’s key social moments with ideas designed to keep your content timely and relevant. From seasonal highlights to awareness days, the month offers plenty of ways to stay consistent and connect with your audience.
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Industry trendsWhat every CMO should know about consumer behavior
Read moreFrom trust to AI to loyalty, Dotdigital's CMO breaks down how consumer trends have changed over the last 12 months and what the data means for your marketing strategy.
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PersonalizationHow brands use personalization to convert more customers (with proof)
Read moreFrom cart abandonment to content recommendations, here are 6 real examples of how brands used advanced personalization to turn browsers into buyers.
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AutomationHow to use your data to create better campaigns
Read moreLearn how to use your data warehouse with Dotdigital to activate real-time data from Snowflake, BigQuery, and Databricks for more effective marketing campaigns.
