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0
%
of consumers find marketing personalization ‘just right’ but only 22% find marketing ‘very relevant’.
0
%
of consumers prefer points-based loyalty programs.
0
%
of Gen Z are open to daily loyalty program updates.
0
%
Personalization is ‘just right’ for most consumers, but only ‘very relevant’ for 22%.
0
%
The majority of consumers prefer points-based loyalty programs.
0
%
Gen Z is the generation most open to daily loyalty program updates.
Decoding desire: what do consumers really want?
Loyal customers bring certainty, boost brand reputation, and increase revenue. So, how do you get them, and keep them? Before diving into loyalty strategies, you need to truly understand who your customers are and what excites them. This report reveals what drives loyalty, what rewards customers desire, and how and where they like to be contacted.
We’ve also explored how generational differences affect consumer behavior to help you get even better results from audience segmentation and channel diversification.
Juliette Aiken
CMO, Dotdigital
Consumers see personalization and relevancy as being distinctly different, which isn’t always the case for marketers. What feels clear to industry insiders doesn’t always translate to consumers.
Jaimi Farrey
Head of Loyalty, Hanes Group
Loyalty isn’t as clear cut as redeeming a voucher or collecting points. The best loyalty programs are so integrated into the brand experience, that it becomes one and the same.
Molly McDonald
Ecommerce Manager, Bardot
At any given time a customer has the choice of 1000 other brands to purchase from. It’s our job as marketers to communicate why our brand is a cut above the rest.
Juliette Aiken
CMO, Dotdigital
Consumers see personalization and relevancy as being distinctly different, which isn’t always the case for marketers. What feels clear to industry insiders doesn’t always translate to consumers.
Jaimi Farrey
Head of Loyalty, Hanes Group
Loyalty isn’t as clear cut as redeeming a voucher or collecting points. The best loyalty programs are so integrated into the brand experience, that it becomes one and the same.
Molly McDonald
Ecommerce Manager, Bardot
At any given time a customer has the choice of 1000 other brands to purchase from. It’s our job as marketers to communicate why our brand is a cut above the rest.
Personalization vs. relevancy: What’s the key to customer loyalty?
One of the key findings in this report is the disconnect between a customer’s perception of personalized marketing and the marketer’s reality. Customers are happy with current levels of personalization but crave relevant messages. In this report, we explore the key differentiators and share fresh ideas about how to connect with consumers in a deeper way.
The power of consumer insights in building loyalty
It’s time to get inspired. The insights in this report will help transform your marketing strategy and keep customers coming back. Whether you‘re looking to revamp your personalization tactics or explore new marketing channels, you’ll gain the knowledge to give customers exactly what they want.
Download this report to:
It’s time to get inspired. The insights in this report will help transform your marketing strategy and keep customers coming back. Whether you‘re looking to revamp your personalization tactics or explore new marketing channels, you’ll gain the knowledge to give customers exactly what they want.
Access exclusive, never seen before data from a global survey of 3,000 consumers
Build stronger relationships to connect with customers in real-time using relevant, impactful messaging
Identify the most effective channels for your loyalty strategy
Get a clear action plan to identify, engage, and grow your loyal customer base
