The power of value-based customer communication
Marketers are hungry for the secret sauce that creates lasting customer loyalty
For a deep look into the components of the most satisfying customer experiences, we surveyed participants across the US and UK on what consumers deem a valuable exchange for personal information in becoming a brand loyalist.
Our study fills the gap in understanding how specific types of customer communications are received, understanding the factors that drive customer loyalty, and the impact on future customer decisions.
This digital report includes research coverage of our latest findings on customer behavior, retention, experience, and value exchange through channels like email, social media, and SMS.
Complete the form for full access our interactive Value Exchange Report.
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Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.