Hitting the Mark is back: how do you compare to your peers?

Read report

Products

Customer experience and data platform

For marketing teams serious about exceptional CX

Learn more »

Email and SMS automation platform

For marketers ready to personalize at scale

Learn more »

Ecommerce personalization platform

For brands ready to turn browsers into buyers

Learn more »
Popular

Website personalization

Cross-channel marketing

Email marketing

SMS marketing

Retargeting

Transactional messaging

Acquisition

Customer data

Real-time APIs

Single customer view

Segmentation

Marketing attribution

Communications API

What's new
The Dotdigital difference

WinstonAI™ by Dotdigital

Reduce your workload, spark creativity and uncover data-driven revenue opportunities.

Services and support

Our team of experts is here to help you overcome every marketing challenge.

Why Dotdigital?

Our focus on privacy, security, and sustainability make the difference.
Industries

Finance

Travel

Fashion

Education

Hospitality

B2B

Not-for-profit

Ecommerce

View industry stories
Converse

Converse gain greater footing in international markets with the power of live chat

Learn more »
Partnerships

Integration partners

Enhance your tech stack with our partners

Agency partners

Solve complex problems with our partners

Become a partner
Popular integrations

Adobe Commerce

BigCommerce

Shopify

Trustpilot

Microsoft Dynamics

Salesforce

Shopware

Oracle NetSuite
Featured partners

Donorfy

Overdose Digital

Silverbear

Shopline
Success

Blog

Learn how to engage your customers

Guides

Get best practices and insights from experts

Case studies

See the success of Dotdigital's customers

Events and webinars

Hear from industry experts and leaders
Platform learning

Help center

Developer hub

Dotdigital Academy

Trust center
Hitting the mark 2024

From driving subscribers to personalizing customer experiences, how does your marketing strategy compare?

Learn more »
Pricing

Login Talk to us

Blog > Author: Az Burman

Author

Az Burman

Email marketing
Personalization has a new standard – are you meeting it?

Why your personalized emails should go beyond first name salutation.

Read more

PLATFORM
COMPANY
Learning
SUBSCRIBE TO DOTDIGITAL

Email
Email
This field is for validation purposes and should be left unchanged.

Your email address will be handled in accordance with our Privacy Policy. We gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our newsletter.

Privacy Policy / Terms of Use / Cookie Use Policy / Modern Slavery Act Transparency Statement / Dotdigital Investor Relations

Dotdigital is a trading name of dotdigital EMEA Limited (company number: 03762341) whose registered office is at No. 1 London Bridge, London, SE1 9BG.