See what's new in our latest product release: AI, SMS and MMS.

Read the blog

Platform

Customer experience and data platform

For marketing teams serious about exceptional CX

Learn more »

Email and SMS marketing automation

For marketers ready to personalize at scale

Learn more »

Communications API

For developers ready to build seamless connections

Learn more »
Popular

Website personalization
New

Cross-channel marketing

Email marketing

SMS marketing

Retargeting

Transactional messaging

Acquisition

Customer data

Real-time APIs

Single customer view

Segmentation

Marketing attribution

What's new
The Dotdigital difference

WinstonAI™ by Dotdigital

Reduce your workload, spark creativity and uncover data-driven revenue opportunities.

Services and support

Our team of experts is here to help you overcome every marketing challenge.

Why Dotdigital?

Our focus on privacy, security, and sustainability make the difference.
Industries

Finance

Travel

Fashion

Education

Hospitality

B2B

Not-for-profit

Ecommerce

View industry stories
Converse

Converse gain greater footing in international markets with the power of live chat

Learn more »
Partnerships

Integration partners

Enhance your tech stack with our partners

Agency partners

Solve complex problems with our partners

View all partners

Browse our ecosystem of partners.
Popular integrations

Adobe Commerce

BigCommerce

Shopify

Microsoft Dynamics

Salesforce

Shopware
Featured partners

Donorfy

Overdose Digital

Silverbear

Yotpo

Oracle NetSuite
Success

Blog

Learn how to engage your customers

Guides

Get best practices and insights from experts

Case studies

See the success of Dotdigital's customers

Events and webinars

Hear from industry experts and leaders
Platform learning

Help center

Developer hub

Training hub

Trust center
Featured resource

5 tips for using AI-driven predictive analytics to reduce churn, increase AOV, and improve CX

Learn more »
Pricing

Login Talk to us

Blog > Author: Az Burman

Author

Az Burman

Email marketing
Personalization has a new standard – are you meeting it?

Why your personalized emails should go beyond first name salutation.

Read more

PLATFORM
COMPANY
Learning
SUBSCRIBE TO DOTDIGITAL

Email
Phone
This field is for validation purposes and should be left unchanged.

Your email address will be handled in accordance with our Privacy Policy. We gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our newsletter.

Privacy Policy / Terms of Use / Cookie Use Policy / Modern Slavery Act Transparency Statement / Dotdigital Investor Relations

Dotdigital is a trading name of dotdigital EMEA Limited (company number: 03762341) whose registered office is at No. 1 London Bridge, London, SE1 9BG.