At dotdigital, every customer is unique, and every customer success story is remarkable to us, as we become an integral part of the beautiful journey. In ecommerce, we often stress how critical it is for brands to reward customer loyalty. It's a domino effect – rewarding customer loyalty drives customer engagement, leading to higher conversion rates and customer retention.
Although much of the world remains in lockdown, in some countries business travel is picking up again. Down in Aus, I recently went on my first business trip to Brisbane, from Sydney, for a great event with Retail Global, and I want to start off this blog with a confession.