Hitting the Mark is back: how do you compare to your peers?
Clare Walker
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Email marketingTurn new customers into regular shoppers in 7 easy steps
Read moreWhat takes priority - reaching new customers, or looking after the loyal customers you already have? The truth is, I don’t think it’s a one or the other type of question and answer, it’s a little bit of both.
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Automation5 stages of the customer lifecycle and which emails to send
Read moreIn this article I’ll be looking at what lifecycle marketing is and why it’s an essential marketing tool, particularly for your email marketing. I’ll also outline five different lifecycle strategies that you can implement within your dotdigital Engagement Cloud account.
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Customer engagementHow to plan out your post purchase program
Read moreDon’t be the brand that thinks the idea of post-purchase customer engagement is just the automatic emailing of a receipt
