Jenna Paton
Jenna expertly writes thought-leadership content about cross-channel marketing and customer engagement and manages the creation and execution of Dotdigital's content marketing strategy.
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Artificial Intelligence
What is ChatGPT and will it change how we work?
Everyone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.
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Industry trends
Key social media dates for 2023
Check out the key social media days you can tap into for extra engagement in 2023.
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Industry trends
Marketing predictions for 2023
What will be the top marketing trends for 2023 and how can you prepare for the year ahead?
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Email marketing
The Black Friday debrief
Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? 👀)
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Marketing skills
How to use the World Cup to up your marketing game
Hate it or love it, the World Cup is back and this year it’s a winter competition
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Automation
The ultimate email marketing automation Christmas list
Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.
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Industry trends
What is customer intent and how to use it in your marketing
As times get tough and budgets get tighter, marketers need lean on data insights to identify customer intent and target them at the moment they're ready to convert.
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Email marketing
5 simple tips for a winning Black Friday campaign
The countdown to Black Friday has begun - are you ready?
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Email marketing
Are you ready for Black Friday? If not, here’s our checklist
Black Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.
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Email marketing
11 Halloween marketing tactics
The spookiest month of the year is upon us. Brands that want to cash in will have to out-trick their rivals and treat their customers. So, marketers, start reciting your most bewitching incantation - because Halloween is just a bunch of hocus-pocus!
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Seasonal
Black Friday stats: everything you need to know (updated 2022)
2020 has been a year of uncertainty and Black Friday proved to be the same.
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Industry trends
The 10 hottest topics to focus on when planning your Ecommerce Expo itinerary
If you work in ecommerce marketing, then you know the eCommerce Expo is a must-attend event. This hot topic round-up will help you get the most from the event.
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Industry trends
Marketing budgets: how to do more with less
Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...
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Email marketing
5 copywriting tips for the holidays
Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...
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Email marketing
How to write email subject lines that get opened
Ask any email marketer the hardest part of any campaign they create and more often than not, they’ll say the subject line.
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Cross-channel marketing
What role does your martech stack play in improving customer retention?
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Industry trends
Third-party cookies: everything marketers need to know
Trends briefing Third-party cookies: everything marketers need to know For a long-time marketers have relied on cookies and website tags to detect and track online activity. But as we prepare...
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Email marketing
10 back-to-school email marketing tips to inspire your next campaign
10 back-to-school email marketing tips to inspire your next campaign Email marketing, Seasonal Did you know the ‘back-to-school’ and ‘back-to-college’ season is the second largest retail event after the Christmas...
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Customer engagement
How to build customer loyalty in 5 simple steps
How to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....
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Customer engagement
How has customer loyalty changed?
How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...