Jenna Paton

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

As times get tough and budgets get tighter, marketers need lean on data insights to identify customer intent and target them at the moment they're ready to convert.

The countdown to Black Friday has begun - are you ready?

Black Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.

The spookiest month of the year is upon us. Brands that want to cash in will have to out-trick their rivals and treat their customers. So, marketers, start reciting your most bewitching incantation - because Halloween is just a bunch of hocus-pocus!

2020 has been a year of uncertainty and Black Friday proved to be the same.

If you work in ecommerce marketing, then you know the eCommerce Expo is a must-attend event. This hot topic round-up will help you get the most from the event.

Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...

Ask any email marketer the hardest part of any campaign they create and more often than not, they’ll say the subject line.

Trends briefing Third-party cookies: everything marketers need to know For a long-time marketers have relied on cookies and website tags to detect and track online activity. But as we prepare...

10 back-to-school email marketing tips to inspire your next campaign Email marketing, Seasonal Did you know the ‘back-to-school’ and ‘back-to-college’ season is the second largest retail event after the Christmas...

How to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....

How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...

In the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.

We’re all used to hearing about customer engagement. Nowadays it feels like every marketing article we read talks about customer engagement, but what does it really mean?

What is Apple’s Mail Privacy Protection? A marketer’s guide Security & privacy Last updated: June 2022  Around the world, email marketers were sent into a tailspin when Apple announced its...

A business’s ultimate reason for being is to fill a need of the customer. Whether it's your products, services, or core mission, it all centers around the customer and the customer’s needs. To continue meeting these needs, you need to know your audience like never before.