Kenda Macdonald
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Industry trends
Behavioral campaign ideas you can use
Examples of simple neuroscience-based structures you can use right now
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Industry trends
How to make the purchase formula work for you
5 practical applications of using neuroscience in your campaigns
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Industry trends
How the brain makes a purchase decision
There’s a secret to very good marketing. It’s a thread that combines all exceptional marketing campaigns, from pureblooded email marketing through to true omnichannel marketing masterpieces: the purchase formula.